Search Engine Optimization Executive

Key Responsibilities:

Perform comprehensive website audits and recommend on-page improvements

Optimize meta tags, headings, URLs, images, internal linking, and content structure

Conduct keyword research and map keywords to the appropriate landing pages

Manage and build backlink profiles through Off Page Task.

Monitor Google Search Console and GA4 for crawling issues, traffic trends, and ranking shifts

Track keyword rankings and provide monthly performance reports.

Assist in creating SEO-friendly content outlines for blogs, landing pages, and product descriptions

Collaborate with content writers, developers, and designers for SEO implementation

Stay updated with the latest SEO trends, tools, and Google updates

Improve Core Web Vitals and other technical SEO elements

Identify and resolve duplicate content, broken links, and redirect issues

Working knowledge of HTML/CSS, basic CMS usage (e.g., WordPress, Shopify, Magento)

Familiar with SEO tools like Google Search Console, GA4, SEMrush, Screaming Frog, Clarity, Etc.