Search Engine Optimization Executive

2-4 Years

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Early Applicant

Job Description

Key ResponsibilitiesStrategic SEO Planning & Execution

Develop and implement data-driven SEO strategies aligned with business objectives to maximize organic reach and conversions.
Conduct comprehensive competitor analysis to identify market gaps and opportunities.
Collaborate with marketing, content, and development teams to ensure SEO best practices are integrated across all digital platforms.

On-Page SEO Optimization

Optimize website structure, meta tags, headers, and internal linking for target keywords and user experience.
Enhance content readability, engagement, and conversion optimization through SEO-focused content strategies.

Off-Page SEO & Link-Building

Develop and manage high-quality backlink strategies to improve domain authority and search rankings.
Establish and maintain strategic partnerships to secure authoritative link placements and brand mentions.

Technical SEO & Website Performance

Conduct regular technical audits to identify and resolve issues related to crawlability, indexation, and site speed optimization.
Implement schema markup, canonical tags, and other technical enhancements to improve search visibility.
Ensure mobile-first indexing and seamless user experiences across all devices.

Analytics, Reporting & Continuous Improvement

Monitor, analyze, and interpret SEO performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Generate in-depth reports outlining keyword rankings, organic traffic, conversion trends, and actionable insights for continuous optimization.
Stay abreast of search engine algorithm updates and industry best practices, proactively adapting strategies to maintain competitiveness.

Collaboration & Leadership

Work closely with cross-functional teams, including content creators, developers, and digital marketing specialists, to drive SEO success.
Mentor and train junior team members, fostering a culture of continuous learning and innovation.
Provide thought leadership and strategic recommendations to enhance overall digital marketing efforts.

Qualifications & Skills

Experience: 2 years of hands-on experience in SEO with a strong focus on driving measurable business outcomes.
Technical Expertise: Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and web analytics platforms.
SEO Knowledge: Deep understanding of search engine algorithms, ranking factors, and latest industry trends.
Technical Proficiency: Hands-on experience with HTML, CSS, and basic JavaScript is a plus.
Analytical Mindset: Strong ability to analyze data, identify trends, and make data-driven decisions.
Project Management: Excellent organizational, communication, and problem-solving skills with a results-oriented mindset.