Search Engine Optimization Executive

About the Role

Full-stack SEO ownership across a portfolio of client websites — on-page, off-page, technical, AIO & GEO and reporting with off-page assistance.

Key Responsibilities

•      On-page: Keyword research, content briefs, title tags, meta descriptions, header structure, internal linking, image optimisation, schema markup

•      Off-page: Backlink strategy and execution, guest posting, directory submissions, outreach campaigns

•      Technical: Site audits, crawl issues, page speed, Core Web Vitals, robots.txt, sitemap, indexing fixes (with developers)

•      Reporting: Monthly client reports via Google Search Console, GA4, Ahrefs/SEMrush with keyword movement, traffic insights, and next-month action plans

•      Track keyword rankings, organic traffic, and conversions for 4–6 client websites

•      Coordinate with content writers, designers, and developers to push SEO recommendations live

•      Stay updated on Google algorithm updates and adapt strategy accordingly

Must-Have

•      2 years hands-on SEO across on-page, off-page, and technical

•      Working knowledge of GSC, GA4, Ahrefs or SEMrush, Screaming Frog

•      Understanding of Core Web Vitals, schema, and basic HTML

•      Strong reporting and client communication skills

•      Active use of AI tools for content briefs, keyword clustering, schema generation, and audits (ChatGPT, Claude, SurferSEO, Frase, etc.)

•    Adaptability to algorithm changes and evolving SEO practices