We are looking for a passionate and result-driven SEO Executive with 2–3 years of hands-on experience in Search Engine Optimization. The ideal candidate should have strong expertise in On-Page SEO, Off-Page SEO, Technical SEO, along with a good understanding of the latest search technologies, including Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Optimization (AIO), and AI-powered search platforms.
The candidate should also possess working knowledge of Social Media Marketing, Google Ads, Meta Ads, and the ability to coordinate with internal teams to execute digital marketing strategies effectively.
Key ResponsibilitiesSEO Strategy & Execution
- Plan and execute effective SEO strategies to improve organic traffic and keyword rankings.
- Perform keyword research, competitor analysis, and content optimization.
- Optimize website architecture, metadata, internal linking, and schema markup.
- Conduct regular technical SEO audits and implement recommendations.
- Monitor search performance and identify growth opportunities.
On-Page SEO
- Optimize website pages, blogs, landing pages, and product/service pages.
- Improve content quality based on search intent and EEAT principles.
- Implement structured data, canonical tags, redirects, and metadata optimization.
Off-Page SEO
- Build high-quality backlinks using ethical white-hat techniques.
- Manage guest posting, outreach campaigns, business listings, citations, and digital PR.
- Monitor backlink profiles and maintain domain authority.
Technical SEO
- Improve website crawlability and indexability.
- Optimize Core Web Vitals, page speed, mobile usability, and website performance.
- Manage XML sitemaps, robots.txt, redirects, and structured data.
- Coordinate with developers for technical SEO implementation.
GEO, AEO & AI Search Optimization
- Optimize websites for AI-driven search engines and answer engines.
- Implement strategies for:
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- AI Optimization (AIO)
- Optimize content for featured snippets, voice search, AI-generated search results, and People Also Ask sections.
- Stay updated with emerging AI search trends and technologies.
Social Media & Paid Advertising
- Support organic social media campaigns across major platforms.
- Manage and optimize Google Ads and Meta Ads campaigns.
- Track campaign performance, conversions, and ROI.
Team Coordination
- Coordinate with developers, designers, and content writers for SEO implementation.
- Assist in mentoring junior team members when required.
- Prepare weekly and monthly SEO performance reports.
- Stay updated with Google algorithm updates and industry best practices.
Required Skills
- 2–3 years of proven experience in SEO.
- Strong expertise in:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Good understanding of:
- GEO (Generative Engine Optimization)
- AEO (Answer Engine Optimization)
- AIO (AI Optimization)
- AI Search Optimization
- Experience with Google Search Console, Google Analytics (GA4), and Google Tag Manager.
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, or similar.
- Knowledge of schema markup and structured data.
- Basic understanding of HTML, CSS, and JavaScript.
- Experience managing Google Ads and Meta Ads campaigns.
- Good analytical, reporting, and communication skills.
- Ability to manage multiple projects and work collaboratively within a team.
