Search Engine Optimization Executive

About Refrens

Refrens.com is a fast-growing business operating system trusted by 350k+ businesses across 178+ countries. From invoicing to accounting and lead management we're helping companies simplify their operations and grow smarter.

We're building a team that values ownership, creativity, and real impact not just execution.

The Role

We're looking for a strategic and execution-focused SEO Executive who can take ownership of our organic growth.

This isn't just about keywords it's about building a content engine that drives traffic, rankings, and real business outcomes.

If you enjoy mixing creativity with data, experimenting with AI tools, and leading initiatives you'll love this role.

How We Operate

Ownership Over Tasks: You don't just execute you own outcomes

Content That Matters: We create value-first content, not fluff for rankings

Data-Driven Decisions: Every strategy is backed by insights, not guesswork

AI-First Approach: We actively use tools like ChatGPT, Claude, and Gemini to move faster

Collaboration > Silos: Work closely with product, design, and dev teams

Always Evolving: SEO changes fast we stay ahead, not behind

What You'll Do

• Own the complete content and SEO strategy from idea to execution
• Plan and manage a content calendar based on keyword research and trends
• Write and optimize high-quality, SEO-friendly content (blogs, landing pages, etc.)
• Perform keyword research, competitor analysis, and content gap audits
• Track and improve rankings, traffic, and conversions
• Manage and mentor a small team of SEO execs and writers
• Build and execute backlink strategies and outreach campaigns
• Stay updated with Google algorithm changes and AI-driven SERPs (like SGE)
• Use tools like Google Analytics, Search Console, Ahrefs, SEMrush effectively
• Collaborate with internal teams to align SEO with business goals

Who You Are

• 12 years of experience in SEO, content, or digital marketing
• Strong understanding of On-page, Off-page & Technical SEO
• Someone who understands both content + data
• Comfortable using SEO tools (GSC, GA, Ahrefs, SEMrush, etc.)
• Strong writing and editing skills
• Knows how to build backlinks and internal linking strategies
• Has leadership potential or prior team handling experience
• Curious and always updated with SEO trends & AI tools
• Fluent in English (written & spoken)

Why Work With Us

High Growth Role: Direct impact on traffic, product visibility, and company growth

Creative Freedom: Experiment, test, and build strategies your way

AI-Driven Culture: Work with the latest tools and stay ahead of the curve

Ownership & Recognition: Your work won't go unnoticed

Global Impact: Build for 350k+ users across the world

Supportive Team: Work with people who actually collaborate

No Micromanagement: We trust you to do your best work

What You're NOT Expected To Do

• Write low-quality, keyword-stuffed content
• Chase vanity metrics without real impact
• Work in isolation without context or collaboration

Additional Details

Job Type: Full-time, Permanent

Benefits: Health Insurance