Search Engine Optimization Executive

Job Summary

It is seeking a results-driven, data-led SEO/ AEO Executive with 35 years of experience in organic growth strategy, execution, and AI-enhanced optimization. This role sits at the intersection of content, technical SEO, and AI innovation. You'll drive visibility, authority, and performance for our digital properties across Google and emerging AI-powered search engines (e.g., ChatGPT, Gemini, Perplexity). You'll work closely with performance marketing, content, and product teams to scale organic growth across the funnel, from awareness to conversion, using a mix of technical acumen, content intelligence, and AI-augmented workflows.

Why Join Us

Here you'll be part of a purpose-driven brand redefining beauty and wellness with Ayurveda and science globally. You'll have the opportunity to create meaningful impact, work alongside passionate, ambitious, and top-performing team members, and contribute to a culture of innovation and ownership.

What You'll Do

SEO Strategy & Execution

Develop and execute comprehensive SEO strategies across on-page, off-page, and technical SEO in line with brand goals and growth targets.

Create tactical SEO roadmaps aligned with product/marketing campaigns, seasonal trends, and business goals.

Keyword Research & SERP Intelligence

Perform deep keyword research using tools and AI clustering models to identify high opportunity keywords, topics, and intent buckets.

Analyze SERP features and emerging zero-click trends (e.g., AI Overviews, featured snippets) to optimize visibility.

Technical SEO & Site Health

Conduct regular site audits using Screaming Frog, Ahrefs, GSC, SEMrush etc., to improve site speed, crawlability, indexing, and mobile usability.

Implement schema markup, canonicalization, and advanced internal linking strategies for semantic depth.

Content Optimization & Collaboration

Work with content teams to optimize blogs, PDPs, and landing pages using semantic SEO, keyword mapping, and topical authority frameworks.

Create and scale content hubs, pillar pages, and topic clusters for long-tail traffic and contextual relevance

Link Building & Authority Building

Lead digital PR, guest blogging, and high-quality backlink outreach strategies.

Identify content syndication, co-marketing, and influencer-led link opportunities.

Contribute on platforms like Quora, Reddit, Medium for community backlinks and thought leadership.

AI + SEO Building for the Generative Era:

Use GPT/Gemini for:

o Keyword clustering and intent mapping

o Content drafts, meta tags, and outlines o SERP analysis and competitor decoding

Optimize content for AI Overviews, Perplexity snippets, and SGE (Search Generative Experience)

Leverage Entity SEO to improve E-E-A-T signals and visibility in Google's Knowledge Graph

Use tools like InLinks, Surfer, Frase, or custom AI prompts for semantic optimization

Implement strategies that increase brand mentions and citations in LLM-trained datasets

Reporting & Analytics

Build detailed reports and dashboards using Google Sheets, GA4, Looker Studio or similar BI tools.

Track and report on organic KPIs: keyword rankings, traffic, CTR, bounce rate, and conversions. Run regular cohort and attribution analysis to identify performance patterns. Cross-Channel Alignment

Collaborate with paid media, social, and influencer teams to create full-funnel visibility and optimize share of SERP.

Identify SEO-PPC cannibalization and synergy opportunities. Stay Ahead of the Curve

Stay current on Google algorithm updates, SGE rollouts, AI-search trends, and SEO best practices. Regularly test and implement new tools, workflows, and frameworks that support scale.

Who You Are

35 years of hands-on SEO experience in eCommerce, D2C, or content-first brands

Strong knowledge of search algorithms, ranking factors, and searcher intent modeling Proficiency with tools like GSC, GA4, Ahrefs, SEMrush, Screaming Frog

Strong command of Google Sheets/Excel for data analysis Excellent writing, communication, and stakeholder management skills

Strong analytical thinking and a growth-focused mindset

Ready to Apply

If you're excited by the opportunity to shape the future of a rapidly growing global brand, we'd love to hear from you.

Job Location: Lower Parel, Mumbai

Type: Full-time

Working Structure: Hybrid (Working Days Monday to Friday, 4 days set, 1 day flexible)