Search Engine Optimization Executive

Job Summary

It is seeking a results-driven, data-led SEO/ AEO Executive with 3–5 years of experience in organic growth strategy, execution, and AI-enhanced optimization. This role sits at the intersection of content, technical SEO, and AI innovation. You'll drive visibility, authority, and performance for our digital properties across Google and emerging AI-powered search engines (e.g., ChatGPT, Gemini, Perplexity). You'll work closely with performance marketing, content, and product teams to scale organic growth across the funnel, from awareness to conversion, using a mix of technical acumen, content intelligence, and AI-augmented workflows.

Why Join Us

Here you'll be part of a purpose-driven brand redefining beauty and wellness with Ayurveda and science globally. You'll have the opportunity to create meaningful impact, work alongside passionate, ambitious, and top-performing team members, and contribute to a culture of innovation and ownership.

What You'll Do

SEO Strategy & Execution

● Develop and execute comprehensive SEO strategies across on-page, off-page, and technical SEO in line with brand goals and growth targets.

● Create tactical SEO roadmaps aligned with product/marketing campaigns, seasonal trends, and business goals.

Keyword Research & SERP Intelligence

● Perform deep keyword research using tools and AI clustering models to identify high opportunity keywords, topics, and intent buckets.

● Analyze SERP features and emerging zero-click trends (e.g., AI Overviews, featured snippets) to optimize visibility.

Technical SEO & Site Health

● Conduct regular site audits using Screaming Frog, Ahrefs, GSC, SEMrush etc., to improve site speed, crawlability, indexing, and mobile usability.

● Implement schema markup, canonicalization, and advanced internal linking strategies for semantic depth.

Content Optimization & Collaboration

● Work with content teams to optimize blogs, PDPs, and landing pages using semantic SEO, keyword mapping, and topical authority frameworks.

● Create and scale content hubs, pillar pages, and topic clusters for long-tail traffic and contextual relevance

Link Building & Authority Building

● Lead digital PR, guest blogging, and high-quality backlink outreach strategies.

● Identify content syndication, co-marketing, and influencer-led link opportunities.

● Contribute on platforms like Quora, Reddit, Medium for community backlinks and thought leadership.

AI + SEO Building for the Generative Era:

• Use GPT/Gemini for:

o Keyword clustering and intent mapping

o Content drafts, meta tags, and outlines o SERP analysis and competitor decoding

• Optimize content for AI Overviews, Perplexity snippets, and SGE (Search Generative Experience)

• Leverage Entity SEO to improve E-E-A-T signals and visibility in Google's Knowledge Graph

• Use tools like InLinks, Surfer, Frase, or custom AI prompts for semantic optimization

• Implement strategies that increase brand mentions and citations in LLM-trained datasets

Reporting & Analytics

• Build detailed reports and dashboards using Google Sheets, GA4, Looker Studio or similar BI tools.

• Track and report on organic KPIs: keyword rankings, traffic, CTR, bounce rate, and conversions. • Run regular cohort and attribution analysis to identify performance patterns. Cross-Channel Alignment

• Collaborate with paid media, social, and influencer teams to create full-funnel visibility and optimize share of SERP.

• Identify SEO-PPC cannibalization and synergy opportunities. Stay Ahead of the Curve

• Stay current on Google algorithm updates, SGE rollouts, AI-search trends, and SEO best practices. • Regularly test and implement new tools, workflows, and frameworks that support scale.

Who You Are

3–5 years of hands-on SEO experience in eCommerce, D2C, or content-first brands

Strong knowledge of search algorithms, ranking factors, and searcher intent modeling Proficiency with tools like GSC, GA4, Ahrefs, SEMrush, Screaming Frog

Strong command of Google Sheets/Excel for data analysis Excellent writing, communication, and stakeholder management skills

Strong analytical thinking and a growth-focused mindset

Ready to Apply

If you're excited by the opportunity to shape the future of a rapidly growing global brand, we'd love to hear from you.

Job Location: Lower Parel, Mumbai

Type: Full-time

Working Structure: Hybrid (Working Days – Monday to Friday, 4 days set, 1 day flexible)