We are looking for a results-driven SEO Specialist who can lead our search optimisation efforts across product, marketing, and content platforms. The ideal candidate is someone who understands both traditional SEO and modern, AI-driven search behaviours. You will play a key role in ensuring our content ranks well, aligns with user intent, and remains discoverable in an evolving landscape influenced by LLMs and semantic search.
Responsibility
- Plan and execute SEO strategies for product and content sites.
- Conduct keyword, topic, and intent research for new content.
- Guide the content team on SEO-optimised structure and tone.
- Optimise existing blogs, documentation, and landing pages for higher rankings.
- Ensure content visibility and structure aligns with LLM-based search patterns (semantic optimisation, question-answer intent, schema, etc.)
- Track and report SEO metrics using Google Analytics, Search Console, Ahrefs, or SEMrush.
- Identify technical SEO issues and coordinate with developers to fix them.
- Monitor backlinks, page health, indexing, and Core Web Vitals.
- Create periodic reports and share actionable insights with the marketing and product teams.
- Experiment with AI-driven content optimisation and keep up with LLM-based SEO trends.
Required Skills
- Strong understanding of on-page, off-page, and technical SEO.
- Experience with Google Search Console, Analytics, Ahrefs, SEMrush, etc.
- Knowledge of structured data, schema, and semantic SEO.
- Understanding of LLM optimisation (how AI models interpret and surface web content).
- Comfortable collaborating with content and product teams.
- Strong analytical skills and report creation.
