Search Engine Optimization Executive

Company Description Jagan Institute of Management Studies (JIMS Rohini) is a premier institution in New Delhi offering graduate and postgraduate programs in Management and Information Technology. Established in 1993, it has built a strong reputation over 32 years for developing highly skilled, industry-ready professionals. Its PGDM, PGDM (IB), and PGDM (RM) programs are approved by the All India Council for Technical Education and accredited by the National Board of Accreditation, with MBA equivalence granted by the Association of Indian Universities. JIMS Rohini consistently ranks among top business schools and is recognized by national ranking frameworks, government bodies, and leading industry associations. The institute maintains close ties with industry and media, creating an environment that supports innovation, practical learning, and professional growth.

Role Description The Search Engine Optimization Executive will be responsible for improving the institute's online visibility and organic search performance across key search engines. Day-to-day tasks include conducting keyword research, optimizing on-page content and metadata, performing technical and content-focused SEO audits, and implementing link-building strategies in coordination with internal and external stakeholders. The role also involves monitoring website analytics, preparing performance reports, and collaborating with the marketing team to align SEO initiatives with broader digital and social media campaigns. This is a full-time, on-site position based in New Delhi, requiring close coordination with academic and administrative teams to support institutional branding and student outreach.

Qualifications

• Strong knowledge of SEO, keyword research, on-page optimization, technical SEO, and link building.
• Experience in Online Reputation Management (ORM), including brand monitoring, reviews, online discussions, and reputation improvement.
• Experience with platforms such as Quora, Reddit, forums, and other online communities for ethical brand engagement, reputation management, and content visibility.
• Knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Understanding of strategies to improve brand visibility across AI-powered platforms and search experiences, including ChatGPT, Perplexity, Gemini, Copilot, and similar tools.
• Working knowledge of Google Analytics, Google Search Console, SEO tools, HTML/CMS, and social media marketing.
• Strong analytical, reporting, communication, and problem-solving skills.
• Relevant experience in education, EdTech, or service-sector marketing will be an advantage.