About Company:
HitechDigital Solutions is a global digital transformation and AI-driven technology company with 1,200+ employees across India, the US, and Europe. We specialize in data engineering, AI/ML, document automation, BPM, computer vision, and intelligent workflow solutions.
Our flagship product, Hitech i2i is an AI-powered real estate document intelligence platform purpose-built to automate, standardize, and scale property document processing with unrivaled accuracy and speed. We transform critical real estate information locked inside millions of documents and scattered across thousands of counties into structured, actionable intelligence through automation and innovation.
Job Responsibilities:
SEO Optimization
- Conduct comprehensive on-page SEO audits and implement fixes across meta tags, headings, schema markup, and internal linking.
- Perform technical SEO reviews covering site speed, crawlability, indexation, mobile usability, and Core Web Vitals.
- Research and map target keywords to pages, ensuring alignment with search intent and business goals.
- Optimize existing content and collaborate with writers to create SEO-first content briefs and landing pages.
- Apply E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles across content and digital assets to improve quality signals and search rankings.
LLM & AIO Optimization
- Research and monitor how AI-powered search engines (Gemini, ChatGPT, Perplexity, Bing Copilot) surface and cite brand content.
- Optimize content structure, tone, and formatting to increase the likelihood of being referenced in AI-generated answers and summaries.
- Implement structured data, schema markup, and entity-based SEO to improve content discoverability by large language models.
- Build an AIO content strategy that targets question-based and conversational queries aligned with LLM response patterns.
- Track brand mentions and citation frequency across AI search tools and report on AIO visibility alongside traditional SEO metrics.
Link Building
- Develop and execute white-hat link-building strategies including digital PR, guest posting, and resource link acquisition.
- Identify high-authority backlink opportunities through competitor gap analysis and prospecting tools.
- Set up, optimize, and maintain Google My Business (GMB) profiles to improve local search visibility and map pack rankings.
- Ensure GMB listings are accurate and up to date with business information, categories, photos, posts, and Q&A responses.
- Develop and execute a product review and ratings strategy across Google, G2, Capterra, Trustpilot, and app stores to build social proof.
- Coordinate with production or sales teams to drive timely review requests at key moments in the customer journey.
- Monitor, respond to, and manage product ratings and reviews to protect brand reputation and improve review sentiment scores.
- Manage outreach campaigns to acquire quality backlinks that improve domain rating and organic rankings.
- Monitor and disavow toxic or spammy backlinks to protect domain health.
Analytics & Reporting
- Track, analyze, and report on organic traffic, keyword rankings, backlink profile, and conversion metrics on a regular cadence.
- Build SEO dashboards in Google Data Studio, Looker, or similar tools for visibility across the team.
- Conduct A/B testing on page titles, meta descriptions, and content structures to improve click-through rates.
- Provide data-driven recommendations and present growth insights to marketing leadership.
Review Strategy
- Design and implement a review generation strategy to grow brand ratings on Google, G2, Capterra, and other relevant platforms.
- Coordinate with customer success and sales teams to identify the right moments for review requests.
- Monitor and respond to online reviews to maintain brand reputation and strengthen local and product SEO signals.
- Analyze review trends to surface product feedback and competitive intelligence for internal teams.
Growth & Collaboration
- Identify and test new organic growth channels including YouTube SEO, podcast SEO, and content distribution strategies.
- Collaborate with the paid media team to share keyword intelligence and align messaging across organic and paid.
- Partner with product and engineering teams to ensure SEO requirements are built into new features and site updates.
- Promote and distribute content assets such as Articles, Blogs, Case Studies, Infographics, PPTs, and Videos etc. across relevant channels to maximize reach, engagement, and organic visibility.
