Search Engine Optimization Executive

SEO Executive (AEO | GEO Expert)

Company: Amplivista Web Solutions

Location: Lucknow, Uttar Pradesh — On-site

Job Type: Full-time

Location: Lucknow, Uttar Pradesh — On-site

Role: SEO Executive — AEO & GEO Expert

About the Role

Amplivista Web Solutions is looking for a results-driven SEO Executive with expertise in AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to join our on-site team in Lucknow.

The ideal candidate should have a strong understanding of traditional SEO along with emerging strategies for optimizing content and websites for AI-powered search engines, answer engines, and generative search platforms.

Key Responsibilities

• Develop and execute effective SEO strategies to improve organic visibility and rankings.
• Perform keyword research, competitor analysis, and search-intent analysis.
• Optimize website content, landing pages, titles, meta descriptions, headings, internal links, and other on-page elements.
• Implement technical SEO best practices, including site audits, crawlability, indexing, Core Web Vitals, and structured data.
• Develop and implement AEO strategies to improve visibility in featured snippets, People Also Ask, voice search, and answer engines.
• Develop GEO strategies to improve brand and content visibility across AI-powered search and generative engines.
• Optimize content for AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging search experiences.
• Work with content writers to create entity-focused, helpful, authoritative, and search-intent-driven content.
• Monitor keyword rankings, organic traffic, conversions, backlinks, and other SEO KPIs.
• Conduct regular SEO audits and identify opportunities for improvement.
• Build and maintain high-quality backlinks through ethical link-building strategies.
• Use tools such as Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, Screaming Frog, and similar SEO platforms.
• Stay updated with Google algorithm updates, AI search developments, SEO trends, AEO, and GEO best practices.
• Prepare regular SEO performance reports and provide actionable recommendations.

Requirements

• 1–3 years of experience in SEO or a related digital marketing role.
• Strong understanding of On-Page SEO, Off-Page SEO, Technical SEO, AEO, and GEO.
• Practical knowledge of keyword research and search-intent optimization.
• Understanding of structured data/schema markup, entities, topical authority, and semantic SEO.
• Familiarity with AI-powered search and generative engines.
• Experience with Google Search Console and Google Analytics.
• Good analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently as well as with a team.
• Willingness to work on-site in Lucknow.

Preferred Skills

• Experience optimizing websites for AI-generated search results.
• Understanding of LLM visibility and brand/entity optimization.
• Knowledge of content optimization for featured snippets and answer engines.
• Basic understanding of HTML, CSS, and website CMS platforms such as WordPress.
• Experience with local SEO and Google Business Profile optimization.
• Knowledge of SEO reporting and performance analysis.

What We Offer

Opportunity to work on SEO, AEO & GEO projects.

• Hands-on exposure to emerging AI-search optimization strategies.
• Growth opportunities within the company.
• Collaborative and learning-focused work environment.
• Opportunity to work with diverse websites, industries, and digital marketing campaigns.

How to Apply

Interested candidates can send their CV/resume to:

[Confidential Information]