Search Engine Optimization Executive

About Brillare

Brillare is a home grown personal care brand founded by a renowned formulation scientist and led by a strong management team from Tier 1 institutions and advised by industry leaders from digital,e-commerce and FMCG space.

We are the first Zero Dilution brand in India with 100% natural, safe and cruelty-free products. Being one the fastest growing D2C brand, we have a strong presence across D2C website, 15 online

marketplaces, exclusive brand outlets and premium salon chains. We are financially backed by

Emami, 2500+ cr. leading FMCG Company.

We are an organization that values and nurtures dynamic, fast-paces, high-growth environments.

Entrepreneurial spirit: We are imaginative, we take initiative, and we take ownership. We love

challenges and learn from our mistakes faster to move forward together. Our unwavering focus is to provide our consumers with best in class products, always.

Consumer Obsession: We are a growing team with ambitious goals and driven by only one

principle - Consumer first. Nothing else. Nothing more.

Collaborative environment: We are positive, open-minded, and value everyone's ideas. No complex hierarchies or red tape, we work as one team and combine our collective strengths.

To discover more about us, please check out at https://www.brillare.co.in/

Job Title - SEO Executive

The SEO Executive will be responsible for building organic search as a predictable acquisition channel by driving technical SEO, content strategy, and conversion-aligned keyword growth across Shopify and marketplaces.

This role requires a mix of analytical thinking, execution capability, and commercial understanding.

Key Responsibilities

1. Organic Growth Strategy

• Conduct keyword research aligned with buyer intent (informational, commercial, transactional)
• Build SEO roadmap aligned with revenue goals
• Identify low-competition, high-conversion keyword clusters
• Build topical authority strategy (pillar + cluster model)

2. On-Page SEO (Shopify Focused)

• Optimize product pages (meta titles, descriptions, schema, internal linking)
• Improve collection page architecture
• Work on structured data (FAQ schema, review schema, product schema)
• Optimize images (alt tags, compression, performance)

3. Technical SEO

• Monitor site health (crawl errors, indexing issues, Core Web Vitals)
• Improve page speed and mobile performance
• Manage sitemap, robots.txt, canonical tags
• Conduct monthly SEO audit and fix critical issues

4. Content & Blog Strategy

• Plan SEO-driven blog calendar
• Work with content team to produce conversion-focused articles
• Build comparison pages (e.g., Product A vs Product B)
• Develop BOFU landing pages

5. Backlink & Authority Building

• Execute ethical link-building strategy
• Collaborate with PR/influencers for SEO backlinks
• Track domain authority growth

6. Reporting & Analytics

• Track rankings, traffic, CTR, and conversion rate
• Use Google Search Console, GA4, Ahrefs/SEMrush
• Create monthly SEO growth reports
• Measure revenue contribution from organic channel

Required Skills

• 13 years of SEO experience (D2C preferred)
• Strong understanding of Shopify SEO
• Experience with GSC, GA4, Ahrefs/SEMrush
• Understanding of search intent & conversion psychology
• Basic knowledge of HTML, meta tags, schema
• Strong Excel/Google Sheets skills
• Preferred (High-Value)
• Experience in beauty / fashion / personal care
• Understanding of CRO and landing page optimization
• Marketplace SEO (Amazon / Nykaa)
• Experience improving Core Web Vitals

KPIs for This Role

• Organic traffic growth %
• Non-branded keyword ranking growth
• Organic revenue contribution
• Improvement in CTR from SERP
• Increase in domain authority
• Reduction in crawl/index errors