Search Engine Optimization Executive

About Octet Design Studio

Octet Design Studio is a UI/UX design agency committed to delivering world-class design and seamless product experiences. We blend intuitive design with cutting-edge product strategy to help our clients achieve their business goals and build a strong market presence.

About the Role

We are looking for a performance-driven SEO Executive to join our digital marketing team. The ideal candidate should have a solid understanding of off-page and on-page SEO techniques, backlink strategies, and content optimization. This role demands a detail-oriented professional who can enhance our online presence, improve search engine rankings, and drive organic growth through effective SEO practices.

Key Responsibilities

• Build high-quality backlinks through guest posts, directories, and outreach campaigns.
• Promote content across platforms like Medium, forums, and Q&A sites to increase visibility.
• Collaborate with content/design teams to create link-worthy assets.
• Conduct influencer and blogger outreach for SEO partnerships and mentions.
• Monitor and maintain a healthy backlink profile, disavowing toxic links.
• Track SEO performance using tools like Ahrefs, Google Analytics, and Search Console.
• Benchmark competitor backlink strategies and identify improvement opportunities.
• Support keyword research and ensure proper on-page keyword usage.
• Assist in resolving technical SEO issues like broken links and crawl errors.
• Optimize internal linking, image tags, and page structure for better SEO results.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 1–3 years of relevant experience in SEO, preferably in a digital marketing agency
• Strong knowledge of SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and Google Search Console
• Good understanding of search engine algorithms and ranking factors
• Strong communication and collaboration skills
• Basic understanding of HTML/CSS and website architecture is a plus