Search Engine Optimization Analyst

About Mentor Match

Mentor Match is the UAE's #1 online tutoring platform, connecting students in Grades 1–12 with expert mentors across Math, Science, English, SAT, and more. We serve families across Dubai, Abu Dhabi, Qatar, and the US, covering IB, IGCSE, CBSE, ICSE, and American curricula. We're a lean, fast-moving team and we're looking for an SEO specialist who can own the entire organic growth function — from strategy to execution.

The Role

This is a solo SEO role. You will be the single owner of Mentor Match's organic search presence — no team under you, no handoffs. You'll build the strategy, execute it, write the content, and report on results. If you thrive with ownership and hate waiting for approvals, this is for you.

What You'll Own

Technical SEO

• Conduct regular site audits (crawlability, indexation, site speed, Core Web Vitals, structured data)
• Manage on-page optimisation across all service and landing pages
• Coordinate with the dev/design team for technical fixes (schema markup, canonical tags, redirects, sitemap)

Content & Blog

• Build and maintain a keyword-driven content calendar targeting parent and student search intent
• Write and publish SEO blogs end-to-end (research → brief → draft → publish) — typically 4–6 per month
• Optimise existing pages and blogs for ranking improvements
• Create content targeting competitor comparison keywords (e.g. MentorMatch vs Preply)

Strategy & Reporting

• Own keyword research across all markets (UAE, India, US) and curricula (CBSE, ICSE, IB, IGCSE)
• Build and track a keyword rank tracker; report weekly/monthly on traffic, rankings, and conversions
• Identify new content opportunities — subject pages, location pages, FAQ clusters
• Run basic link-building outreach (edu sites, parenting blogs, tutoring directories)

You're a Good Fit If You Have

• 2–4 years of hands-on SEO experience (agency or in-house, ed-tech preferred)
• Proficiency with tools: Ahrefs / SEMrush, Google Search Console, GA4, Screaming Frog
• Strong English writing skills — you must be able to produce publish-ready blog content
• Experience with Webflow, WordPress, or similar CMS
• Comfort working independently without a dedicated content writer or SEO team
• Understanding of international SEO (hreflang, multi-region targeting) is a plus

What We Offer

• ₹6–8 LPA (based on experience)
• In-office role, Chennai (Royapettah)
• Direct visibility with leadership — your work drives real growth
• Fast decision-making environment, no bureaucracy