Search Engine Optimization Analyst

Key Responsibilities:

Search Engine Optimization (SEO):

• Conduct ongoing keyword research, discovery, and optimization for new and existing content.
• Implement on-page and off-page SEO recommendations to improve search rankings.
• Analyze competitor websites and backlink strategies for insights.
• Develop and execute link-building strategies aligned with SEO goals.
• Collaborate with content and editorial teams to implement SEO in content creation and publishing.
• Recommend and implement improvements in site architecture, internal linking, and metadata.
• Work with developers to ensure SEO best practices are followed in new code releases.

Search Engine Marketing (SEM) & PPC Campaigns:

• Execute and manage paid search campaigns (Google Ads, Bing, etc.) to meet performance targets.
• Perform A/B and multivariate testing on ads and landing pages.
• Monitor campaign budgets, estimate monthly spend, and reconcile discrepancies.
• Track, report, and analyze performance metrics to optimize campaign ROI.
• Stay updated on search engine algorithms and digital ad platform changes.

Requirements:

• Minimum 5 years of experience in Digital Marketing with a strong focus on SEO and SEM.
• Solid understanding of performance marketing and conversion optimization.
• In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.).
• Proficiency with bid management tools (e.g., Google Ads Editor, WordStream, etc.).
• Experience in conducting A/B and multivariate tests for ads and web pages.
• Strong knowledge of search engine ranking factors and algorithms.
• Up-to-date with the latest trends and best practices in SEO/SEM and digital marketing.