Key Responsibilities
Digital Media Planning & Campaign Management
- Execute campaigns across Google Adwords (Search, Display, Shopping, Video, Mobile), Facebook, and LinkedIn.
- Conduct keyword research, create ad copies, and manage bids.
- Monitor competitor campaigns and track targeted keywords.
- Manage budgets, CPM, CPL, CPV, CPS, and daily/ monthly spend caps.
- Coordinate with designers for creative assets.
- Work on publisher dashboards (Verizon, Vertoz) and Google Tag Manager.
Analytics & Optimization
- Collect, track, and analyze campaign and website performance using Google Analytics.
- Optimize campaigns daily: negatives, spends, keywords, ad copy, location, device, demographic targeting, ad scheduling, and bidding strategy.
- Conduct A/B tests and identify trends to improve campaign performance.
Strategy & Collaboration
- Proactively research and plan new strategies.
- Brainstorm with client servicing and design teams to improve campaign results.
- Ensure alignment with client goals and marketing objectives.
