Key Responsibilities
Google Adwords & Analytics Technical Expertise
- Manage SEM campaigns including Google Adwords and SEO.
- Execute keyword bidding, ad copywriting, remarketing, content ads, match type strategies, and landing page testing.
- Leverage the latest Google Adwords features.
- Analyze Google Analytics data and derive actionable insights.
Client Servicing
- Act as day-to-day point of client contact.
- Prepare client presentations, reports, and conduct in-person meetings.
- Research industry and competitor trends to implement best practices.
- Understand client objectives and full digital marketing needs including SEM, SMM, and display advertising.
- Collaborate with internal teams to drive campaign strategy and development.
- Identify growth opportunities in client portfolios and contribute to revenue generation.
Strategic & Analytical
- Stay updated with emerging trends and best practices in digital marketing.
- Act as a strategic thinker, providing insights for optimization and improvement.
