About the Role:We are looking for a highly creative and trend-savvy Script Writer who can craft engaging, platform-native content for influencer-led campaigns. The ideal candidate understands social media culture deeply, can translate brand objectives into compelling scripts, and knows what makes content go viral across platforms like Instagram, YouTube, and emerging short-form ecosystems.
Key Responsibilities:1. Script Development & Content Ideation- Write high-quality, engaging scripts for influencer campaigns across formats (Reels, Shorts, YouTube integrations, etc.)
- Develop platform-specific scripts tailored to Instagram, YouTube, and other social media platforms
- Translate brand briefs into creative storytelling formats that resonate with target audiences
- Create multiple script variations for A/B testing and optimization
2. Trend Research & Insights- Stay updated with the latest social media trends, formats, hooks, and viral patterns
- Identify trending audio, memes, and content formats that can be leveraged for brand campaigns
- Conduct competitor and category research to ensure content stands out
3. Collaboration with Internal Teams- Work closely with the Planning & Strategy team to align scripts with campaign objectives
- Collaborate with the Creator Acquisition / Influencer team to ensure scripts match creator tonality
- Coordinate with the Campaign Management team for execution feasibility and timelines
4. Creator & Brand Alignment- Customize scripts as per influencer persona, audience, and content style
- Ensure brand messaging is integrated organically without compromising content authenticity
- Adapt scripts based on feedback from brands and creators
5. Creative Quality Control- Maintain consistency in tone, messaging, and storytelling across campaigns
- Ensure scripts have strong hooks, engagement drivers, and clear CTAs
- Review final content to ensure it aligns with the script and campaign objectives
