Salesforce Marketing Cloud Developer

• Salesforce Marketing Cloud with Salesforce Cloud Data (CDP) experience is mandatory
• Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies
• Identify data points required to enable use cases
• Analyze data for usability in CDP
• Identify data cleansing requirements
• Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model)
• Map data fields to CDP data fields
• Identify the need to custom CDP objects
• Determine the relationship between CDP data objects
• Identify the appropriate primary and secondary keys for each object
• Determine the specific unification algorithms required for the data of a given client
• Design test data to test the data model and unification algorithms
• Execute complex system tests
• Create web pages and tests on Salesforce Interaction Studios utilizing your knowledge expertise of CSS/HTML/JavaScript.
• Collaborate with cross functional teams in creating full landing page templates.
• Monitor and maintain existing interaction studio templates and campaigns.
• Set timelines of deliverables and expectations with all parties involved in a timely manner.
• Make content updates in website which are requested via email/ ticketing system
• Troubleshoot code and conduct QA review for all Salesforce Interaction Studio campaigns and templates.
• Strong problem solving and troubleshooting skills with the ability to make good judgment

Qualifications:

• 5+ years of hands-on experience with marketing data in MarTech and/or Marketing Data Analytics space.
• Minimum 1-year implementation experience for one or more Customer Data Platforms
• Minimum 2-year hands on SQL experience
• Bachelor s degree or equivalent
• 2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
• Experience managing large-scale full-life cycle implementation of personalization solution
• Strong aptitude toward communicating complex business and technical concepts using visualization and modeling aids. Ability to conceptualize and design sophisticated wireframes, workflows, and diagrams