Company Description
Genetrix Technology stands at the leading edge of the Marketing Technology industry, delivering enterprise-level marketing automation solutions with innovation and precision. Specializing in platforms such as Salesforce Marketing Cloud, Pardot, Braze, Data Cloud, Marketing Cloud Growth. we empower businesses to optimize their marketing efforts. Our mission is to enhance customer engagement and drive measurable growth through cutting-edge technology and strategic expertise. At Genetrix Technology, we are committed to helping organizations achieve new levels of marketing success.
Role Description
Salesforce Marketing Cloud Consultant/Developer responsible for hands-on implementation and optimization of Marketing Cloud and Data Cloud solutions. This role designs and builds journeys, supports data-driven personalization, and partners with agencies, Customer Success Managers, and internal teams to deliver compliant email, SMS, and omnichannel engagement programs. This is a mid-level, delivery-focused, client-facing individual contributor role.
Responsibilities
- Lead technical discovery sessions and discussions with clients, confidently articulating technical designs, integration strategies, and potential trade-offs to both technical and non-technical audiences.
- Collaborate with client stakeholders to define requirements, deliverables, set and manage expectations, and oversee day-to-day client interactions and resolve escalations.
- Work with customers to understand key campaign parameters such as subscriber audience, program frequency, degree of personalization, and overall creative approach.
- Drive hands-on technical implementation across various Marketing Cloud studios and products.
- Translate client requirements into detailed, well-understood technical and functional documentation.
- Manage the technical aspects of projects, including responsive email and landing page campaigns, custom development, integrations, and data migration elements of a Salesforce implementation.
- Build solutions that utilize out-of-the-box features and modules in Salesforce Marketing Cloud as far as possible.
- Provide guidance on the technical integration of third-party systems.
- Ability to understand a project and deep dive to debug issues.
- Lead, mentor, and guide a small team of technical consultants and developers, overseeing their day-to-day work, ensuring code quality, and adherence to best practices.
- Guide all the teams on best practices for code, naming conventions, and documentation.
- Define project goals and timelines.
- Liaise with Salesforce product teams to support client implementations.
- Maintain a target billable utilization aligned to the role.
- Working remotely, while collaborating with global teams for delivery across geographies. We may need you to be flexible with your work hours.
Requirements
- 3-7 years of deep, hands-on experience in Salesforce Marketing Cloud (Email Studio, Journey Builder, Interaction Studio, Einstein, Automation studio, etc.)
- Expertise with building dynamic HTML Emails, Templates, Landing Pages, and reusable content blocks using mobile-first HTML, CSS, Javascript, and JQuery.
- Familiar with AMPscript and SSJS
- Familiar with PSD to HTML conversion
- Good to have knowledge on Agentforce Marketing
- Knowledge of different integration patterns
- Understanding of the Salesforce product suite, including Sales, Service, Commerce and Community Clouds
- Familiarity with building complex solutions with the use of Data Cloud and MC products like MCE, MC Personalization (formerly known as Interaction Studio), and MC Intelligence (formerly known as Datorama)
- Understanding of systems architecture and ability to design scalable performance-driven solutions
- Understanding of key design patterns and large data volume limitations and best practices
- Understanding of data sharing and visibility considerations and how these play into platform architecture
- Familiarity with API(Soap and Rest) and SQL
- Knowledge of data integration tools and experience integrating with other Salesforce clouds
- Active Salesforce certifications or ability to achieve relevant certifications upon hire
- Preferred Salesforce certifications
- Good to have Salesforce certifications
