Salesforce Marketing Cloud Business Analyst
Job Description
- Total 9+ years of experience. 4+ years of Business Analysis experience in campaign management, CRM, Salesforce Marketing cloud
- Strong expertise in requirements gathering, analysis, documentation, and stakeholder management.
- Understanding of outbound campaign operations across Voice, SMS, IVR, and/or digital marketing channels.
- Experience translating business needs into functional specifications and technical requirements.
- Ability to work with data structures, contact lists, file-based integrations, and data mapping.
- Experience supporting campaign migration, platform modernization, or transformation initiatives.
- Experience supporting UAT activities, including test scenario definition, defect triage, stakeholder validation, and business sign-off coordination.
- Excellent communication and facilitation skills, with the ability to collaborate effectively with business users, operations teams, and technical teams.
- Proficiency with Excel, PowerPoint, Jira or similar project tracking tools.
- Preferred Qualifications/Good to have SkillsExperience with NICE CXone or other contact center platforms.
- Familiarity with Snowflake and marketing data integrations.
- Knowledge of IVR campaign platforms such as AcuCall or IVR Technology.
- Salesforce Marketing Cloud certifications.
- Experience in healthcare, patient services, or regulated industries.
- Prior involvement in large-scale campaign migration or platform consolidation programs.
More Info
Key Skills
IVR campaign platforms
UAT activities
test scenario definition
AcuCall
business sign-off coordination
defect triage
stakeholder validation
IVR Technology
NICE CXone
file-based integrations
About Company
Skills:
contact lists , snowflake , technical requirements , Ivr, Salesforce Marketing Cloud, data structures, Excel, Functional Specifications, Jira, Requirements Gathering, test scenario definition, AcuCall, business sign-off coordination, Data Mapping, defect triage, stakeholder validation, platform modernization, IVR Technology, NICE CXone, UAT activities, digital marketing channels, Documentation, Powerpoint, Analysis, campaign migration, Stakeholder Management, outbound campaign operations, file-based integrations, Sms, Voice, transformation initiatives