Salesforce CRM Analytics

Role Description:

• Lead discussions with customer stakeholders to gather and groom business requirements specific to Salesforce CRM Analytics (CRMA).
• Collaborate with Technical Product Owners (TPOs) and Solution Architects (SAs) to capture and refine functional and technical inputs for CRMA user stories.
• Design and implement the technical and architectural components of Salesforce CRM Analytics solutions.
• Build and demo dashboards to business stakeholders; gather feedback and iterate as needed.
• Provide expert consultation to the CRMA delivery team and resolve complex technical and business queries.
• Ensure solution design and implementation align with Salesforce and industry best practices.
• Translate insights into meaningful business stories with proper verification and validation of data.
• Mentor and coach junior team members in dashboard design, dataflows, and CRMA-specific development.

Responsibilities:

• Develop dashboards, datasets, and lenses using Salesforce CRM Analytics (formerly Wave / Einstein Analytics).
• Design and build Dataflows and Recipes for data preparation and modeling.
• Use SAQL (Salesforce Analytics Query Language) for custom queries and data manipulation.
• Extract, transform, and prepare data within the Salesforce Analytics platform.
• Demonstrate familiarity with other BI tools (e.g., Tableau CRM) as an added advantage.
• Collaborate across multiple teams to deliver high-impact data visualization solutions.

Qualifications:

• Proven experience in Salesforce CRM Analytics (CRMA).
• Strong hands-on experience with SAQL, dashboard development, dataset creation, and data modeling.
• Proficiency in building Dataflows and Recipes for data transformation.
• Prior experience with Business Intelligence tools like Tableau CRM is a plus.
• Solid understanding of data modeling and business storytelling through analytics.
• Excellent communication and client-facing presentation skills.
• Salesforce certification(s) relevant to CRMA or Data Cloud preferred.
• LinkedIn profile and Trailhead link must be provided.