Role & responsibilities
- Design new campaign strategies and marketing plans across all channels.
- Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
- Experience developing next best action strategies
- Developing business case for campaign strategies, technology solutions.
- Experience with value architecting.
- Derive insights for campaign, work on Campaign attribution and optimization strategy
- Define campaign Key Performance Indicators and track them throughout the campaign lifecycle
- Identifying marketing process improvement opportunities and re-define the processes.
- Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty
- Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
- Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
Professional & Technical Skills:
- Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Good consulting and techno-functional experience is preferred.
- Excellent oral and written communication skills
- Stakeholder Management: Experience in working with middle to senior management levels within existing organization/client organizations.
- Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
- Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
- Proven success in navigating global matrixed environments and/or experience in client facing roles.
- Ability to lead and manage small/ mid-sized teams.
- Ability to work effectively in a remote, virtual, global environment.
- Ability to work in a fast paced and unstructured environment.
- Exposure to the process of developing capability.
