Job Purpose:
The Sales Training Operations & Content Manager will be responsible for developing, implementing, and managing comprehensive training programs aimed at enhancing the performance and effectiveness of the sales force. The role requires a blend of instructional design expertise, project management skills, and the ability to work closely with cross-functional teams and external vendors to ensure seamless training delivery and continuous content innovation.
Key Responsibilities:
1. Curriculum Development & Content Design
- Design and implement structured and scalable learning modules tailored to the needs of sales personnel.
- Create and update training materials based on performance data, product updates, and market trends.
2. Global Curriculum Review
- Analyze global sales training frameworks and adapt them to local/regional market contexts.
- Ensure alignment with corporate learning objectives and regional sales goals.
3. E-Learning Development & Engagement
- Develop interactive e-learning content using digital tools to facilitate continuous learning.
- Monitor learner engagement metrics and optimize content accordingly.
4. In-Dealership Training Execution
- Plan and conduct in-dealership training sessions aligned with current business needs.
- Support on-ground implementation of sales techniques, tools, and processes.
5. Monthly Newsletter Creation
- Roll out a monthly newsletter featuring industry updates, training highlights, and internal achievements.
6. Training Collateral & Contest Material Development
- Prepare high-quality support materials for training programs and skill contests.
- Deliver weekly and daily information bytes to keep the field sales team informed and engaged.
7. Collaboration with Field Sales Teams
- Liaise with regional and local field teams to assess training needs and deliver customized solutions.
- Curate and share regional success stories and best practices to foster cross-regional learning.
- Continuously improve training content based on field feedback.
8. Vendor Coordination
- Coordinate with training vendors for timely content delivery and execution.
- Manage vendor billing processes and ensure timely submission and processing of payments.
Qualifications & Skills:
Education:
- B.Tech/ MBA
- Certification in Instructional Design or Learning & Development (preferred).
Experience:
- 510 years in sales training, L&D, or content development roles.
- Experience in automotive
Skills:
- Strong instructional design and content development abilities.
- Proficiency in digital learning tools (e.g., Articulate, Adobe Captivate, LMS platforms).
- Excellent communication and stakeholder management skills.
- Analytical mindset to assess training effectiveness and implement improvements.
- Ability to manage multiple projects and meet tight deadlines.
Key Competencies:
- Strategic Thinking
- Content Innovation
- Sales Acumen
- Project Management
- Cross-functional Collaboration
- Vendor Management
