Sales Operations Manager

Position Name - Sales Operation Manager

Experience Required :- Minimum 10 year

Qualification - MBA Sales or Marketing

Salary Range - 10-12 LPA

Key Job Responsibilities :-

Develop and implement Go-To-Market (GTM) strategies to expand product reach and improve market penetration.

Monitor primary and secondary sales, ensuring alignment with company targets.

Conduct regular market visits to monitor distributor performance, retailer coverage, and competitor activities.

Develop and implement sales operating processes and SOPs.

Track Daily, Weekly and Monthly sales performance, analyze data, and provide reports to senior management.

Ensure proper execution of company policies, promotional activities, and branding initiatives in the market.

Develop and implement schemes with effective monitoring to ensure consistent execution

Monitor the success rate of trade schemes and evaluate incremental sales generated through schemes.

Conduct competitor analysis including pricing strategies and trade schemes and submit periodic reports to management.

Identify new market opportunities, potential outlets, and expansion areas to increase product reach.

Identify process gaps and implement improvements to enhance sales efficiency.

Ensure proper usage of SFA tools by the sales team.

Ensure accurate sales data, customer records, and pipeline updates.

Support Regional sales managers and field teams with data, insights, and operational assistance.

Monitor attendance, productivity, and sales discipline of the sales team.

Assist in performance reviews.(Monthly, Fortnightly or as when required)

B. Key Competencies:

Strong analytical and data management skills

Excellent coordination and communication skills

Advanced MS Excel / MIS reporting skills

Knowledge of Sales Automation tools

Process-oriented and detail-focused approach

Ability to work under pressure and meet deadlines

C. Job Specification

Minimum 5 years of experience in FMCG Sales.

Hands-on experience in regular market visits and retail market working.

Strong knowledge of Go-To-Market (GTM) strategies.