Role: Sales operations AM/Manager
Experience: 8-13 years
Location: Greater Noida, 5 days WFO
Coforge is seeking a dynamic, analytical, and results-driven Sales Operations Manager to lead strategic sales initiatives, optimize sales processes, and drive revenue growth across key business verticals. This role combines hands-on sales operations, strategy execution, reporting, and cross-functional collaboration. The ideal candidate will have strong expertise in business strategy, CRM management, data-driven decision-making, and stakeholder communication at leadership levels.
Key Responsibilities
1. Sales Strategy & Planning
- Develop and execute vertical sales strategies to meet quarterly and annual revenue goals.
- Partner with business heads and account leaders to identify growth opportunities and maximize revenue potential.
- Lead short- and long-term business planning, account mapping, whitespace analysis, and opportunity identification.
2. Sales Operations & Outreach
- Maintain and manage a centralized database of accounts and key contacts.
- Execute 50+ targeted daily outreach activities (email, InMail, phone calls) to support pipeline creation.
- Ensure CRM hygiene and compliance, overseeing pipeline management, deal tracking, and operational discipline within the sales team.
3. Lead Generation & Meeting Coordination
- Drive pipeline growth by securing a minimum of 4 qualified meetings per month.
- Coordinate with sales leaders and delivery teams for seamless handover, follow-up, and conversion.
4. Market Research & Intelligence
- Conduct in-depth research and publish 23 biweekly insights on target accounts, personas, industries, and competitive trends.
- Strengthen GTM effectiveness through data-backed recommendations.
5. Reporting & Analytics
- Prepare weekly, monthly, and quarterly reports on outreach performance, lead conversions, and KPI achievements.
- Develop and present leadership dashboards, analytical insights, and business review decks.
6. Proposal & Bidding Support
- Monitor RFP portals and identify relevant bid opportunities across priority verticals.
- Collaborate with internal teams to ensure timely, compliant, and high-quality proposal submissions.
7. Program & Project Management
- Lead GTM initiatives and strategic programs (e.g., FHIR, OCR, Automation, etc.) with cross-functional teams.
- Define business requirements, support partnership discussions, and help implement efficiency improvements.
8. Training & Development
- Participate in domain, product, and soft skills training to enhance outreach capability and sales effectiveness.
- Support new team members through best practice sharing and process onboarding.
9. CrossFunctional Collaboration
- Work closely with delivery, finance, marketing, and solutioning teams across geographies.
- Establish operating cadences to ensure discipline, visibility, and continuous improvement in sales processes.
Educational Qualifications
- Bachelor's Degree in Business Administration, Marketing, Engineering, Commerce, or related disciplines (mandatory).
- MBA/PGDM in Sales, Marketing, Strategy, or Operations (preferred).
- Certifications in CRM platforms (Salesforce / HubSpot / MS Dynamics), Analytics, or Project Management are a plus.
