Location: India, preferably Delhi NCR / Mumbai / Bengaluru / hybrid
Company: LawCentral.ai
Role Type: Full-time
Function: Sales, Business Development, Revenue
About LawCentral
LawCentral is building an AI-powered legal operating system for Indian lawyers. Our platform helps litigators and law firms manage legal research, drafting, case management, client communication, billing, expenses, and practice operations from one unified workspace.
We are focused on serving Indian advocates, independent litigators, boutique firms, and mid-sized legal practices that want to work faster, manage cases better, and adopt AI safely in their daily legal workflow.
Role Overview
We are looking for a Head of Sales to build and lead LawCentral's sales engine from the ground up. This person will be responsible for acquiring lawyers, law firms, and legal teams, designing the sales process, managing partnerships, building a sales team, and driving revenue growth.
This is a high-ownership role for someone who understands B2B SaaS sales, relationship-driven selling, and preferably the Indian legal ecosystem.
Key ResponsibilitiesSales Strategy & Revenue Growth
- Build and execute LawCentral's go-to-market and sales strategy.
- Own monthly, quarterly, and annual revenue targets.
- Identify high-potential customer segments such as Supreme Court advocates, High Court litigators, boutique law firms, and legal consultants.
- Create pricing, packaging, and sales motion recommendations based on market feedback.
- Build a repeatable sales playbook for demos, follow-ups, onboarding, renewals, and upsells.
Customer Acquisition
- Generate leads through direct outreach, referrals, legal networks, bar associations, LinkedIn, WhatsApp groups, law firm partnerships, and legal events.
- Run product demos for lawyers and law firms.
- Convert trial users into paid customers.
- Build strong relationships with senior advocates, independent litigators, law firm partners, and legal operations teams.
- Represent LawCentral in meetings, conferences, legal communities, and industry events.
Team Building
- Hire, train, and manage the sales team as the company grows.
- Set sales processes, CRM discipline, reporting systems, and performance metrics.
- Mentor junior sales executives and business development associates.
- Create scripts, pitch decks, objection-handling guides, and demo flows.
Market Feedback & Product Collaboration
- Work closely with product and engineering teams to share customer feedback.
- Identify the most requested features, objections, and buying triggers from lawyers.
- Help refine product positioning, onboarding experience, and sales collateral.
- Understand how lawyers actually work and translate that into product and sales insights.
Partnerships
- Build partnerships with legal publishers, bar associations, legal influencers, law colleges, legal communities, and practice-management consultants.
- Explore channel partnerships and referral programs.
- Develop strategic enterprise opportunities with larger legal teams and firms.
Ideal Candidate
- 6+ years of experience in B2B sales, SaaS sales, legal-tech sales, fintech, enterprise software, or professional-services sales.
- Strong understanding of relationship-based selling in India.
- Experience selling to lawyers, law firms, CA firms, consultants, or other professional service providers is a strong plus.
- Proven track record of meeting or exceeding revenue targets.
- Comfortable doing both strategy and hands-on selling.
- Strong communication, negotiation, and demo skills.
- Ability to build trust with senior professionals.
- Entrepreneurial mindset with willingness to work in an early-stage startup environment.
- Familiarity with CRM tools, sales funnels, lead tracking, and pipeline management.
What We Are Looking For
The right person should be able to:
- Sell directly to lawyers and law firms.
- Understand legal workflows and customer pain points.
- Build trust quickly with senior advocates and firm owners.
- Create a structured sales process from scratch.
- Bring discipline, urgency, and ownership to revenue generation.
- Think like a founder, not just a sales employee.
Good to Have
- Existing network among advocates, law firms, legal consultants, or bar associations.
- Experience in SaaS subscription sales.
- Experience selling AI, workflow automation, CRM, ERP, or productivity tools.
- Understanding of Indian litigation workflows, court processes, legal research, or case management.
- Ability to speak Hindi and English fluently. Regional language skills are a plus.
Success Metrics
- Monthly recurring revenue generated.
- Number of paid law firm / lawyer customers onboarded.
- Demo-to-paid conversion rate.
- Customer retention and renewal rate.
- Sales pipeline quality and predictability.
- Number of strategic partnerships created.
- Feedback quality shared with product team.
