Sales & Marketing Manager - Emerging Industries

About the Job

Company: YOKOGAWA

Yokogawa Electric Corporation is a Japanese multinational electrical engineering and software company with businesses based on measurement, control, and information technologies.

It has a global workforce of over 19,000 employees, 84 subsidiaries, and three affiliated companies operating in 55 countries. It has a wide range of products, including industrial automation, test and measurement hardware, and software.

Work Location: YOKOGAWA INDIA LIMITED Bangalore

Job Purpose:

To drive business growth by identifying, developing, and managing sales and marketing strategies for Yokogawa's products and solutions in new and emerging industries such as Green Hydrogen, Renewable Energy, Battery Manufacturing, and Semiconductors.

Job Title: Sales & Marketing Manager Emerging Industries

Job Category : Sales & Marketing Y Products

Work Type: Regular Employee (Replacement for Subrata Dutta)

Division / Function: Strategic Business Development Y Products

Responsibility:

• Identify and develop new business opportunities in emerging sectors.
• Build strategic relationships with key stakeholders in Green Hydrogen, Renewable Energy, Battery, and Semiconductor industries.
• Promote Yokogawa's Product solutions tailored to these sectors.
• Collaborate with Sales / Marketing and engineering teams to align solutions with industry needs.
• Develop and execute go-to-market strategies and campaigns.
• Represent Yokogawa at industry events, exhibitions, and forums.
• Monitor market trends, competitor activities, and customer feedback.
• Achieve sales targets and contribute to long-term strategic growth.

About the Talent / Person

Education: Bachelor's degree in Engineering (Instrumentation or related field)

Experience: 10-15 Years in industrial sales and marketing, with at least 3 years in emerging sectors like renewables, hydrogen.

Skill & Knowledge:

• Strong understanding of industrial automation and control systems.
• Knowledge of market dynamics in emerging industries.
• Excellent communication, negotiation, and presentation skills.
• Strategic thinking and business acumen.

Behavioural /Leadership Competencies:

• Entrepreneurial mindset
• Customer-centric approach
• Collaborative and cross-functional leadership
• Adaptability and resilience in a dynamic market

Additional Information:

Key Performance Indicators (KPIs):

1. Revenue Growth from Emerging Industries - Achieve targeted sales revenue from New targeted Industries
2. New Customer Acquisition

• Number of new accounts onboarded in the defined sectors.

1. Market Penetration

• Increase in Yokogawa's market share within emerging industries.

1. Lead Generation & Conversion Rate

• Number of qualified leads generated and percentage converted to sales.

1. Marketing Campaign Effectiveness

• ROI on marketing initiatives, including digital campaigns, events, and promotions.

1. Customer Engagement & Satisfaction

• Customer repeat business

1. Industry Representation

• Participation in industry forums, Road Shows, Trade shows.

1. Internal Collaboration

• Effectiveness in cross-functional coordination with Sales, Marketing and service teams

Interested Candidates please share your profile at [Confidential Information]

Yokogawa India Limited is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.