Sales & Marketing Manager

Job Description

We are looking for a hands-on Sales & Marketing Manager to drive sales growth across our retail, online, corporate and business development channels. The role will be responsible for developing new revenue opportunities, managing existing sales channels and ensuring the smooth day-to-day operation of our e-commerce and online ordering platforms.

This is primarily a sales and business development role, with marketing responsibilities supporting the company's overall sales and growth objectives.

Key Responsibilities

Sales & Business Development

• Develop and execute sales strategies to achieve company revenue and growth targets.
• Identify and develop new business opportunities, partnerships and sales channels.
• Build and maintain relationships with corporate clients, business partners and key accounts.
• Proactively reach out to prospective corporate customers for corporate orders, festive gifting, bulk purchases, events and other business opportunities.
• Manage corporate enquiries from initial contact and quotation through to order confirmation, fulfilment and post-sales follow-up.
• Develop proposals, quotations and packages according to customer requirements.
• Work closely with operations and production teams to ensure corporate and bulk orders are fulfilled accurately and on time.
• Maintain and grow existing corporate accounts while developing a pipeline of new customers.
• Monitor sales performance across different channels and identify opportunities to improve revenue and profitability.
• Prepare regular sales reports, forecasts and performance updates for management.

E-Commerce & Omni-channel Sales

• Take ownership of the company's daily online sales operations, ensuring online orders are monitored, processed and fulfilled promptly.
• Manage the company's e-commerce website, including product listings, pricing, promotions, product information and general website updates.
• Shopify experience is advantageous.
• Manage and maintain the company's presence across online sales and delivery platforms such as Grab, foodpanda, UShop and other relevant marketplaces or sales channels.
• Ensure product availability, pricing, promotions and information are accurate and consistent across online platforms.
• Coordinate with outlet and operations teams on daily online order fulfilment and resolve order-related issues where required.
• Monitor online sales performance and identify opportunities to increase conversion, average order value and overall online revenue.
• Evaluate and develop new e-commerce, marketplace and omnichannel opportunities.

Sales Operations & Channel Development

• Work closely with retail outlets, operations and production teams to ensure sales initiatives can be effectively executed.
• Support the development and launch of new sales channels, pop-ups, partnerships and other commercial opportunities.
• Analyse sales trends, customer behaviour and channel performance to identify areas for growth.
• Review the commercial performance and ROI of promotions, partnerships and sales initiatives.
• Assist management in developing pricing, promotional and channel strategies.

Marketing - Supporting Function

• Support marketing campaigns that contribute directly to sales, customer acquisition and business development objectives.
• Coordinate digital, social media, promotional and in-store marketing activities where required.
• Ensure brand positioning and messaging remain consistent across sales and online channels.
• Work with internal teams and external vendors or agencies on marketing materials and campaigns.
• Monitor competitor activities, market trends and customer preferences.
• Support seasonal campaigns, product launches and corporate/festive sales initiatives.

Requirements

• Diploma or Bachelor's Degree in Business, Marketing, Business Administration or a related discipline.
• At least 5 years of relevant experience in sales, business development, e-commerce, key account management or related commercial roles, preferably with managerial experience.
• Strong commercial mindset with demonstrated ability to develop new business and grow revenue.
• Experience managing corporate clients, key accounts, bulk orders or B2B sales is highly advantageous.
• Experience managing e-commerce websites and online sales channels.
• Experience with Shopify is an advantage.
• Familiarity with online ordering, food delivery or marketplace platforms such as Grab, Foodpanda, UShop or similar platforms is preferred.
• Comfortable being hands-on with daily online order management and coordination.
• Strong communication, negotiation and relationship-management skills.
• Good analytical skills with the ability to interpret sales data and identify opportunities.
• Able to coordinate across sales, operations, production and management teams.
• Able to manage multiple projects, customers and sales channels simultaneously.

Preferred Experience

• Experience in F&B, FMCG, retail, hospitality, lifestyle or consumer businesses.
• Existing experience developing corporate/B2B accounts.
• Experience with corporate gifting, festive sales, events or bulk-order fulfilment.
• Knowledge of Shopify, CRM systems, e-commerce analytics and digital marketing tools.
• Experience launching or managing new sales channels and commercial partnerships.
• Basic knowledge of social media, digital advertising, SEO/SEM and Google Analytics would be advantageous but is not the primary focus of the role.