Sales Marketing Executive

Marketing Executive – Lead Generation

We are seeking a result-oriented Marketing Executive specialising in B2B Lead Generation to identify potential customers, initiate contact through multiple channels, qualify leads, manage CRM data, and support business development initiatives.

Responsibilities:

Lead Generation & Research

• Generate qualified B2B leads through LinkedIn, company websites, Google research, and exhibitions
• Research target industries, identify potential customers, and build customer databases

Customer Outreach & Engagement

Cold calling, introductory emails, LinkedIn messaging, and follow-up calls to prospective customers. Schedule meetings, coordinate product presentations, understand requirements, introduce Mechtex products, and qualify prospects.

Exhibition Management

• Before: Visitor research, meeting scheduling, customer invitations
• During: Lead collection, customer interaction, product explanation, lead qualification
• After: Lead follow-up, meeting scheduling, CRM updates, monthly reporting

CRM & Market Intelligence

Maintain the customer database, update interaction history, track lead status, and generate weekly reports. Monitor competitor analysis and industry trends, and identify new applications.

Coordination: Liaise with Sales, Marketing, Design, Production, and Management teams on customer requirements and follow-ups.

Qualifications & Experience:

Bachelor's Degree (BBA/B.Com/BMS/B.E.); MBA Marketing preferred. 1–3 years in B2B Marketing or Lead Generation preferred.

Required Skills:

MS Excel, PowerPoint, Word, CRM Software, LinkedIn Sales Navigator, Google Workspace, and Email Marketing Tools. Strong communication, cold calling confidence, relationship building, negotiation, time management, and presentation skills.