Job Description Format
Position Details
- Designation: Sales Manager (UPSC / State PCS / Teaching Exams / CUET / Judiciary / SSC Exams)
- Department: Business Development
- Location: Karol Bagh, Delhi
- Reports to: Divisional Head
- Dept Org Structure: Divisional Head Tushar Verma
Job Purpose
We are looking for a high-performing and growth-oriented
Sales Manager to lead a Business Development Team. In this pivotal role, you will be responsible for driving revenue, managing a team of BDEs, formulating sales strategies, and collaborating with cross-functional teams to unlock growth opportunities. This leadership role demands strong analytical thinking, team mentorship capabilities, and deep understanding of sales in the EdTech or B2C ecosystem.
Primary Job Responsibilities
- Sales & Revenue Strategy
- Define, execute, and monitor monthly/quarterly sales targets and revenue goals for the team.
- Build and own end-to-end sales plans to maximize conversions, renewals, and upselling opportunities.
- Analyze market trends, student needs, and competitor activity to refine sales approaches.
- Team Management & Development
- Lead, coach, and inspire a team of Business Development Executives (BDEs) to meet individual and team targets.
- Identify training needs and collaborate with L&D teams to build capabilities.
- Conduct regular performance reviews, provide feedback, and cultivate a high-performance culture.
- Process & Pipeline Management
- Optimize lead management workflows to improve response time, follow-ups, and closure rates.
- Ensure accurate forecasting, lead tracking, and CRM hygiene using tools like LeadSquared or similar.
- Identify operational inefficiencies and implement improvements using data and feedback loops.
- Cross-functional Collaboration
- Work closely with Marketing, Product, and Academic teams to improve lead quality, refine messaging, and enhance student value propositions.
- Partner with the Training Team to align onboarding and skill development with performance needs.
- Product Thinking & Customer Voice
- Represent the voice of the student and sales team in product development discussions.
- Provide feedback to improve pricing, features, and value communication based on real-time sales insights.
- Reporting & Insights
- Create and present performance dashboards, conversion trends, and insights to leadership.
- Maintain daily/weekly sales MIS to align efforts with company goals.
Specific Knowledge & Skills
- 34 years of progressive experience in sales/business development (preferably EdTech/B2C).
- Proven track record of leading high-performing teams and achieving revenue targets.
- Strong business acumen, people management, and data-driven decision-making skills.
- Proficiency with CRM tools, Excel/Google Sheets, and performance tracking systems.
- Excellent communication, negotiation, and interpersonal skills.
- Bachelor's degree required; MBA/PGDM preferred.
Major KRAs (SMART)
- Drive monthly and quarterly sales and revenue targets.
- Lead and develop a high-performing BDE team.
- Ensure efficient lead management and CRM hygiene.
- Optimize sales processes to increase conversion rates.
- Collaborate cross-functionally to improve lead quality and student value.
- Deliver accurate sales reporting and performance insights.
- Represent customer voice in product and pricing decisions.
Qualifications & Experience
- Minimum Qualification: Graduation
- Preferred Qualification: MBA/PGDM
- Minimum Experience: 34 Years
