Sales Manager

Sales Manager Domestic & Export (Food Ingredients Division)

Location: Ahmedabad (or as required) Department: Sales, Marketing & Business Development Reporting To: Director / Business Head Companies Covered: STAGOT (Potato Ingredient Company), Kitgott Ingredients,

1. Role Summary

We are seeking an experienced and high-performing Sales Manager to lead domestic and international sales for potato starch, modified starch, starch derivatives, and other food ingredient products.

This role is responsible for new business development, key account management, export market expansion, brand visibility, and maximizing revenue across India and global markets. The ideal candidate must possess strong B2B sales capabilities, technical understanding of food ingredients, and deep experience handling both domestic and export operations.

2. Key Responsibilities

A. Sales & Business Development (Domestic & Export)

Drive sales growth across India and international markets.

Identify, target, and acquire new B2B customers across FMCG, snacks, bakery, dairy, beverage, noodles/pasta, and food processing industries.

Promote and develop new application opportunities for starch and modified starch.

Achieve monthly, quarterly, and annual sales & profitability targets.

Expand into new geographies and high-potential industry segments.

B. Key Account Management

Maintain deep relationships with domestic and export strategic clients.

Ensure timely communication, high service standards, and repeat business.

Work closely with procurement, R&D, QA, production, and logistics to support customer needs.

Resolve quality issues, complaints, and delivery concerns promptly.

C. Export Market Development

Identify and build new export markets and distributor networks.

Handle overseas enquiries, quotations, negotiations, pricing, and contract terms.

Develop long-term partnerships with foreign buyers, importers, and industrial

users.

Participate in international exhibitions and virtual global B2B events.

D. Documentation, Logistics & Compliance

Oversee export-related documents: PI, CI, PL, COO, BL, COA, MSDS, phytosanitary

certificates.

Coordinate with CHA, freight forwarders, shipping lines, and logistics partners.

Manage domestic order processing: GST invoice inputs, dispatch planning,

transporter coordination.

Handle customer documentation: vendor registrations, approval forms, product

data sheets.

E. Marketing & Brand Development

Conduct customer presentations, product trials, and technical demonstrations.

Support creation of brochures, digital content, application notes, and market

collaterals.

Monitor global ingredient trends and advise management on new opportunities.

F. Market Intelligence & Competition Analysis

Track competitor pricing, availability trends, and global demand movements.

Identify risks, opportunities, and shifts in domestic/export markets.

Provide insights for pricing strategy and business planning.

G. Reporting, CRM & Sales Forecasting

Prepare structured weekly/monthly sales reports and pipeline updates.

Maintain CRM/ERP entries for leads, orders, and activity logs.

Analyse sales performance and forecast future demand.

3. Skills & Competencies

Strong B2B sales, negotiation, and closing skills.

Technical understanding of food ingredients, starches & modified starches.

Knowledge of export documentation, INCOTERMS, HS codes & global trade norms.

Excellent communication, presentation, and relationship-building ability.

Strong analytical skills for pricing, market trends, and sales forecasting.

High proficiency in MS Office, CRM systems, and report preparation.

Able to operate independently with high accountability.

4. Qualifications & Experience

Graduate/Postgraduate in Food Technology, Chemistry, Biotechnology, Science

or Business Management (preferred).

310+ years of B2B sales experience in food ingredients or related categories.

Must have experience handling both domestic and export markets.

Proven track record of achieving sales targets and building new markets.

5. KPIs (Key Performance Indicators)

Revenue growth (Domestic + Export)

New customer acquisition

Distributor/channel development (Export)

Sales pipeline strength & conversion efficiency

Customer retention & satisfaction

Documentation accuracy & dispatch timelines

Marketing activity participation & lead generation

6. Compensation & Growth Path (same pattern as Senior Accountant JD)

Compensation Structure

CTC Range: 6 12 Lakhs (depending on experience & export exposure)

Quarterly/Annual performance incentives

International/domestic travel allowance

Mobile & communication reimbursements

ESOP opportunity for long-term retention (optional)

Growth Path (Next 24 Years)

With strong performance, candidate can progress to:

Regional Sales Head India

Export Manager Global Markets

Head of Sales (Food Ingredients Division)

Global Sales Director (Multi-country portfolio)

Responsibilities will expand to pricing strategy, distributor management, new market entry,

and leadership of a sales team.

7. Cultural Fit & Expectations

Must align with core group values: First Focus Fair Fit Farmer Mindset

A proactive, self-driven professional with strong ownership

Ability to thrive in a fast-scaling, multi-product food ingredients organisation