Sales Manager Outdoor Hoardings (OOH Advertising)

Job Description

Sales Manager – Outdoor Hoardings (OOH Advertising)

Department: Sales & Business Development

Industry: Outdoor Advertising / OOH (Out-of-Home) Advertising

Experience: 3–7 years in OOH advertising, media sales, advertising, or a related industry

Employment Type: Full-time

We are looking for an energetic and results-driven Sales Manager – Outdoor Hoardings (OOH Advertising) to drive revenue growth through the sale of outdoor advertising inventory, including hoardings, billboards, unipoles, gantries, bus shelters, kiosks, and other OOH media formats.

The ideal candidate should have strong relationships with advertisers, advertising agencies, media agencies, and corporate clients, along with a good understanding of outdoor media locations, inventory, pricing, campaign planning, and execution

Key Responsibilities

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Generate new business through direct client acquisition, agency relationships, references, networking, and market development.
• Build and maintain strong relationships with advertisers, media agencies, creative agencies, and corporate clients.
• Sell outdoor advertising inventory such as hoardings, billboards, unipoles, gantries, bus shelters, kiosks, and other OOH formats.
• Understand client requirements and prepare suitable OOH media plans based on target audience, location, campaign duration, visibility, and budget.
• Prepare and present media proposals, quotations, presentations, and campaign plans to prospective clients.
• Negotiate commercial terms, rates, packages, payment terms, and campaign durations while maintaining company profitability.
• Conduct regular market visits to assess advertising sites, visibility, competition, traffic patterns, and availability of inventory.
• Track competitor activities, market pricing, new sites, and emerging OOH opportunities.
• Coordinate with operations, creative, printing, installation, finance, and other internal teams to ensure smooth campaign execution.
• Ensure timely installation, maintenance, replacement, and removal of advertising displays as per client requirements.
• Follow up on outstanding payments and coordinate with the finance team for timely collections.
• Maintain an updated pipeline of prospects, opportunities, proposals, bookings, and revenue forecasts.
• Prepare regular sales reports, revenue forecasts, and management updates.
• Achieve agreed sales and collection KPIs.

Key Performance Indicators (KPIs)

• Monthly and annual sales/revenue achievement
• New client acquisition
• Repeat business and client retention
• Agency business development
• Average revenue per campaign/site
• Sales pipeline value and conversion rate
• Collection and outstanding payment performance
• Gross margin/profitability
• Number and value of active OOH campaigns

Required Skills & Competencies

• Strong B2B sales and business development skills
• Experience in OOH advertising/media sales
• Excellent communication, presentation, and negotiation skills
• Strong client and agency relationship-management abilities
• Good knowledge of outdoor advertising locations and formats
• Ability to prepare media proposals and commercial quotations
• Strong networking and lead-generation capabilities
• Target-oriented and commercially driven approach
• Good understanding of market competition and pricing
• Ability to work independently and manage multiple client accounts
• Proficiency in MS Excel, PowerPoint, CRM tools, and email communication

Educational Qualification

Graduate/MBA in Marketing, Sales, Business Administration, Advertising, Media, or a related field is preferred.

Preferred Experience

Candidates with experience in:

• OOH/DOOH advertising
• Outdoor media agencies
• Advertising/media sales
• Hoarding and billboard sales
• Media planning and buying
• Advertising agencies
• Corporate/B2B sales

will be preferred.