Job Description
To be totally familiar with hotel products, rates, and promotions at all times.
- Maintain up to date understanding of company products and rates and involvement in cross selling of these when required including sister properties in local market.
- Be aware of the strengths and weaknesses of all competing hotel and restaurant products and provide weekly regular updates after visiting competition hotels allocated for tracking purposes.
- Provide ongoing market intelligence by monitoring business sources and segments.
- Represent hotel at trade fairs, functions and other related events as directed.
- Ensure that sales blitzes in the local city or outstation for the geographic area of responsibility are conducted timely and efficiently.
- To ensure a minimum number of in-house guest contacts weekly, as advised.
- Network with prospects to uncover other decision makers for direct referrals.
- Know competitors top accounts, decision makers, rates and what it will take to move business.
- To be aware of the daily/month to date actual and budgeted figures (Room-nights, ARR, APC and Revenues)
- Meet or exceed target levels of business (Room-nights, ARR, APC and Revenues) for each section of the market segment of self and team.
- Have an understanding of all company/hotel software packages that are integral to the sales department (Holidex, IBP, CPC, and SSRP).
- Be accountable for team members / buddies on areas of development and performance.
- To be well versed with room as well as function space pricing and pricing strategy.
- Be responsible for creating and developing innovating marketing techniques.
- Use automated tools to maximize usage and understanding of hotel based electronic systems. Systems include Holidex, IBP program, Opera Property Management Systems, GDS, SSRP etc.
- Assist with procurement of special assistance from companies for special occasions i.e. Diwali, staff events etc.
- Ensure systematic and time bound contracting with all companies