Sales Manager

About Dog-O-Bow

Dog-O-Bow is an Indian pet products brand and manufacturer specializing in pet clothing, accessories, bedding, grooming and hygiene products. We design and manufacture a significant part of our product range in-house and sell across retail, e-commerce, marketplaces and B2B channels.

We are looking for a B2B Sales Manager to build and scale our B2B business across India.

Role Overview

The B2B Sales Manager will be responsible for growing Dog-O-Bow's B2B business by identifying and acquiring new customers, developing relationships with existing accounts, driving repeat orders and achieving monthly and annual sales targets.

The ideal candidate should be a strong hunter who is comfortable with prospecting, cold outreach, meetings, negotiations and closing deals. This is a hands-on sales role with significant ownership of the entire B2B sales cycle.

Key Responsibilities

1. New Business Development

• Identify and build a pipeline of potential B2B customers across India.
• Prospect and acquire new accounts through cold calling, email, WhatsApp, LinkedIn, references, trade shows and market visits.
• Identify potential customers across:
• Pet stores and pet retail chains
• Pet grooming salons
• Veterinary clinics and hospitals
• Pet boarding/daycare facilities
• Online pet retailers
• Distributors and wholesalers
• Corporate and institutional buyers
• Other relevant pet and lifestyle businesses
• Conduct product presentations and commercial negotiations.
• Convert prospects into active, repeat customers.

2. Account Management & Revenue Growth

• Develop strong relationships with existing B2B customers.
• Drive repeat orders and increase order frequency and average order value.
• Identify opportunities for cross-selling and up-selling across Dog-O-Bow's product portfolio.
• Understand customer requirements and coordinate internally to fulfil them.
• Monitor account-wise sales and identify opportunities for growth.

3. Sales Planning & Target Achievement

• Own monthly, quarterly and annual B2B sales targets.
• Maintain a healthy sales pipeline sufficient to achieve targets.
• Prepare sales forecasts and track performance against targets.
• Develop territory/account plans for acquiring and growing customers.
• Monitor conversion rates, average order value, repeat purchase rate and other relevant sales KPIs.

4. Commercial Negotiation

• Negotiate pricing, margins, payment terms, minimum order quantities and other commercial terms within company guidelines.
• Ensure that business acquired meets Dog-O-Bow's profitability requirements.
• Work closely with the Finance and Operations teams to manage credit limits and outstanding payments.

5. Market Intelligence

• Track competitor brands, pricing, product launches and market trends.
• Gather feedback from B2B customers on products, pricing, packaging and assortment.
• Identify new market segments and geographic opportunities.
• Share actionable market insights with the leadership and product teams.

6. Internal Coordination

• Coordinate with Inventory, Production, Logistics and Finance teams to ensure smooth fulfilment of B2B orders.
• Communicate customer requirements and expected demand internally.
• Ensure accurate and timely order processing.
• Follow up on outstanding payments and coordinate with Finance for collections.

Key Performance Indicators

The role will primarily be measured on:

• Monthly and annual B2B revenue
• New accounts acquired
• Number of active B2B accounts
• Repeat order rate
• Average order value
• Sales pipeline value
• Lead-to-customer conversion
• Gross margin / contribution from B2B sales
• Collections and outstanding receivables
• Revenue growth from existing accounts

What We Are Looking For

• 3–6 years of experience in B2B sales or business development.
• Proven track record of achieving sales targets.
• Strong prospecting and new-business acquisition skills.
• Excellent communication, presentation and negotiation skills.
• Comfortable making cold calls and conducting sales meetings.
• Strong follow-up discipline and pipeline management.
• Willingness to travel for customer meetings and market visits.
• Strong understanding of basic sales metrics and commercial terms.
• Comfortable working in a fast-growing entrepreneurial environment.