Job Description: Manager – Business Development (Wholesale/FMCG)
Location: Chandigarh
Experience: 12–15 Years (FMCG & Retail Sales mandatory)
Type: Full-Time
Role Objective
We are seeking a seasoned Business Development Manager to lead our Reseller Sales and field force operations for our wholesale hub in Chandigarh. The ideal candidate will drive sustainable, profitable growth across key sub-segments—including Institutions (Hospitals, Education, Army Stores), Manufacturing, and Religious bodies—by fostering deep member relationships and implementing strategic business solutions.
Key Responsibilities
1. Team Leadership & Strategy Implementation
- Lead and motivate the Reseller Sales and Business Development team to build a high-performing field force.
- Execute comprehensive business plans to achieve sales targets across diverse sub-segments.
- Develop and implement a sustained sales strategy to drive revenue from high-value members and institutions.
2. Member Engagement & Value Addition
- Drive sales by enrolling right-fit members, analyzing buying patterns, and identifying assortment gaps to increase ticket size and transaction frequency.
- Promote value-added services, including private-label credit cards, electronic payment solutions, and cash pickup services.
- Facilitate seamless order-to-delivery cycles by coordinating with 3rd-party logistics and delivery desks.
3. Cross-Functional Collaboration
- Work closely with Merchandising to ensure product availability and competitive market pricing.
- Coordinate with Operations, Finance, and Legal teams to resolve service hurdles and optimize member experience.
- Align with Marketing and Membership teams to execute targeted acquisition campaigns and promotional activities within the geography.
4. Market Expansion & Performance Management
- Oversee expansion into rural markets and new Cross-Dock (XD) locations.
- Manage the category mix effectively to ensure balanced growth and profitability.
- Maintain accountability for Top-line (Revenue) and Bottom-line (Profit) targets.
- Monitor and control Business Development Associate (BDA) attrition through effective mentoring and engagement.
Qualifications & Skills
- Education: Graduate/Post-Graduate in Business Administration or a related field.
- Experience: 12–15 years of proven track record in FMCG and Retail sales.
- Competencies: Strong relationship management, strategic planning, and the ability to navigate complex institutional sales environments.
- Analytical Skills: Proficiency in tracking Daily/Monthly sales plans vs. achievements and providing market feedback on pricing/assortment.
Diversity & Inclusion
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of gender, ethnicity, or background.
