About Ankur Lighting:
Ankur Lighting is an Indian company specializing in high-quality lighting solutions, founded in 1979 by Shree R.K. Shah. It has grown into a market leader with over 45 years of experience, focusing on LED lighting for indoor, outdoor, technical, architectural, and custom applications. We are looking a Sales Head at Ankur Lighting will be responsible for driving profitable growth across projects, key accounts and channel partners, while leading the pan-India sales team and strengthening the company's position in architectural and technical lighting.
Role overview
- Title: Sales Head
- Company: Ankur Lighting (architectural, commercial, retail and custom lighting solutions)
- Location: East of Kailash
- Reporting to: Managing Director
- Team: Sales Managers, Project Sales, Showroom Sales, Channel/Distributor Sales
Key responsibilities
- Develop and execute annual and quarterly sales strategy for project, institutional, retail and channel business to achieve revenue and profitability targets.
- Build and manage a highperformance sales organization: hire, train, mentor and appraise regional and vertical sales teams with clear KPIs and incentive plans.
- Drive project and specification sales by building strong relationships with architects, lighting designers, MEP consultants, PMCs, developers, government bodies and key corporate accounts.
- Grow showroom and retail sales through Ankur's companyowned showrooms and key trade partners, ensuring superior customer experience and conversion.
- Set regional and segment-wise sales targets; track performance through CRM and MIS, and take timely corrective actions to close gaps.
- Collaborate closely with marketing and product teams on launches, pricing, positioning, schemes and promotions to support sales plans.
- Continuously map market potential, competitor activity, pricing and new project pipelines to identify opportunities in India and select export markets.
- Ensure timely bid preparation, technocommercial offers, tenders, and negotiations, balancing competitiveness with healthy margins.
- Maintain strong relationships with key customers, resolve escalations quickly, and drive repeat and referral business.
- Forecast sales and budgets accurately; provide monthly/quarterly reports, funnel reviews and strategic inputs to top management.
- Ensure adherence to company policies on credit, collections, documentation and statutory compliance.
Candidate profile
- Graduate in Engineering/Science or Commerce; MBA in Marketing/Sales preferred.
- 710 years of total experience in B2B/B2C lighting, electrical, building materials or related industries.
- Proven track record of achieving aggressive revenue and margin targets, scaling teams, and entering new markets.
- Deep understanding of lighting products (LED architectural, commercial, outdoor, custom) and project sales cycles will be an advantage.
- Strong relationships with architects, consultants, developers, contractors, retailers and distributors in key metros preferred.
- Excellent leadership, communication, negotiation and stakeholdermanagement skills, with the ability to influence at CXO level.
- Datadriven and comfortable working with CRM, sales analytics and MS Office tools.
Key performance indicators
- Achievement of annual and quarterly revenue and gross margin targets.
- Growth in project pipeline, order book and conversion ratio.
- Expansion of active architects/consultants, key accounts and channel partners.
- Showroom and retail sales growth, footfalltobilling conversion and average ticket size.
- Sales team productivity, stability and capability enhancement (hiring quality, training, attrition).
