Sales Executive

Recruitment Mantra Hiring Sales Officer – Organic FMCG Products for AGLO Bond Private Limited

AGLO Bond Private Limited is a Kolkata-based FMCG company offering authentic Indian food ingredients with a focus on quality, freshness, responsible sourcing and sustainability.

The company's product portfolio includes grains and flours, pulses and lentils, spices and seasonings, sweeteners, seeds, nuts, dry fruits and other everyday food products.

Role Overview

The Sales Officer will be responsible for driving sales of AGLO's organic and responsibly sourced FMCG products across the assigned Delhi territory.

The position involves regular market visits, retailer and distributor development, new customer acquisition, order generation, product promotion, payment follow-up and sales reporting.

Key Responsibilities

1. Sales and Target Achievement

Achieve assigned monthly and quarterly sales targets by promoting AGLO products to retailers, wholesalers, distributors and institutional buyers.

1. Territory Coverage

Plan and conduct daily market visits across the assigned territory. Increase outlet coverage and maintain strong relationships with existing customers.

1. New Business Development

Identify, approach and onboard new retailers, distributors, wholesalers, institutional buyers and channel partners.

1. Order Generation

Generate regular orders from existing and prospective customers. Coordinate order processing and fulfilment with the relevant internal teams.

1. Payment Follow-Up

Follow up on outstanding payments and coordinate with customers and the accounts team to ensure timely collections.

1. Product Promotion

Explain product quality, features, applications, pack sizes, pricing, promotional schemes and benefits to customers.

1. Distributor and Retailer Management

Develop productive relationships with distributors and retailers to increase product availability, visibility and repeat sales.

1. Market Intelligence

Monitor competitor pricing, promotional offers, product availability, customer feedback and emerging opportunities within the assigned territory.

1. Stock and Delivery Coordination

Coordinate with the supply-chain and distribution teams to support timely deliveries and prevent product stockouts.

1. Sales Reporting

Maintain accurate records of daily market visits, customer interactions, sales leads, orders, collections and market feedback using the prescribed reporting system or CRM.

Product Portfolio

Grains and Flours:

Atta, poha, rice flour, maize flour, millets, sooji and maida.

Pulses and Lentils:

Masoor, mung, mixed dal, chana dal, urad, kala chana, kabuli chana and kidney beans.

Spices and Pantry Products:

Red chilli powder, garam masala, coriander powder, cumin powder, kasuri methi, salts, black pepper, seeds and seasonings.

Other Categories:

Besan, jaggery powder, soya chunks, green peas, sunflower seeds, pumpkin seeds, chia seeds, almonds, cashews, pistachios, raisins and walnuts.

Candidate Profile

• Graduate or equivalent qualification

• 2–3 years of field-sales experience

• Experience in food, grocery, organic products or general-trade FMCG preferred

• Good understanding of the Delhi market and its distributor-retailer network

• Strong communication, negotiationlkir /analysis code, negotiation and relationship-management skills

• Ability to generate orders and close sales independently

• Self-motivated, target-driven and comfortable with extensive field travel

• Basic knowledge of CRM systems and sales-reporting tools

• Ability to coordinate with distributors, retailers, accounts and supply-chain teams

Key Performance Indicators

• Monthly and quarterly sales-target achievement

• Number of new retailers and distributors onboarded

• Order volume and billing value

• Payment collection and outstanding control

• Territory and outlet coverage

• Repeat business from existing customers

• Product availability and market penetration

• Accuracy and regularity of sales reporting