Sales Executive

Job Description: Sales Executive

Location: Kochi

Type: Full-time

Experience: 1–2 years, preferably in FMCG, Food & Beverage, Consumer Brands, or General Trade

About the Role

We are looking for a hands-on Sales Executive to take ownership of driving our offline sales and building a strong retail and distribution network.

You will work closely with the Founder to identify and onboard new retailers, distributors, and channel partners, drive sales across existing accounts, and ensure strong execution on the ground.

This is a high-ownership, execution-focused role suited for someone who enjoys being on the field, building relationships, solving problems, and getting things done. You will play a key role in expanding our offline presence and building the foundation for a scalable sales engine.

Key Responsibilities

Drive primary and secondary sales across assigned territories and channels.

Identify and onboard new retailers, distributors, and other channel partners.

Build and maintain strong relationships with retailers, distributors, and key accounts.

1.Regularly visit outlets to ensure:

2.Product availability

3.Visibility and merchandising

4.Stock rotation

5.Order generation

6.Pricing and scheme compliance

Achieve monthly and quarterly sales and distribution targets.

Develop new territories and identify opportunities for market expansion.

Coordinate with distributors and internal teams to ensure timely order fulfilment and replenishment.

Track outlet-level sales, inventory, orders, and collections.

Follow up with channel partners to ensure payments and outstanding receivables are closed on time.

Work with marketing and operations teams to execute in-store activations, sampling, promotions, and other sales initiatives.

Maintain accurate sales trackers and provide regular updates on market activity, sales performance, competitor activity, and customer feedback.

What We're Looking For

1–3 years of experience in sales, preferably in FMCG, Food & Beverage, consumer brands, retail, or distribution.

Strong field sales and business development skills.

Experience working with retailers, distributors, or channel partners is preferred.

Strong communication and relationship-building skills.

Highly driven and comfortable with targets and accountability.

Comfortable travelling extensively within the assigned territory.

Good understanding of basic sales metrics, Excel/Google Sheets, and sales tracking.

Ability to operate effectively in a fast-moving startup environment.

Any bachelor's degree.

Why Join Us

Work directly with the Founder and have a high level of ownership.

Opportunity to build the offline sales function from the ground up.

High visibility and a steep learning curve across sales, distribution, and consumer business.

Opportunity to take ownership of new territories and markets as the company scales.

Be part of building the sales and distribution backbone of an upcoming consumer brand.