Job Title: Sales Engineer
Location: Bommasandra, Bangalore
About The Company
A well-established manufacturing organization engaged in the design and production of EMC products, resistors, heating elements, and other electronic and electrical components. The company actively supplies to defence organizations, public sector units, and leading equipment manufacturers, with a strong focus on quality, innovation, and long-term client partnerships.
Core Responsibilities
Strategic Planning
Develop and execute integrated sales and marketing plans for EMC products, resistors, heating elements, and other products in the company's portfolio to achieve defined revenue targets.
Lead Generation & Prospecting
Independently identify and develop new business opportunities across targeted sectors.
Campaign Management
Design, implement, and monitor sales and marketing campaigns to drive lead generation and brand visibility.
Client Relationship Management
Manage and grow a portfolio of existing accounts, ensuring high customer satisfaction and identifying upselling and cross-selling opportunities.
Market Intelligence
Conduct competitor analysis and track market trends to refine pricing strategies and product positioning.
Sales Presentations
Deliver compelling product presentations, demonstrations, and proposals to senior decision-makers (CEOs, CFOs, technical heads, etc.).
Performance Analytics
Track and report key performance indicators such as lead conversion rates, demo-to-close ratios, and ROI using CRM and analytics tools.
Defence Sector Engagement
Stay updated on ongoing and upcoming defence projects and identify opportunities with DRDO, PSUs (BEL, BEML, ECIL, HAL, HVF, etc.) and other defence equipment manufacturers to pitch products for relevant applications.
Key Skills & Qualifications
Education
Bachelor's degree in Engineering (Electrical / Electronics / Communication) or MBA
Experience
2 to 5 years of proven success in B2B or B2C sales and marketing
Technical Skills
Hands-on experience with CRM tools, MS Office, and related sales systems
Defence Industry Preference
Preference will be given to candidates with experience in defence products and those currently working with organizations empanelled as listed vendors to defence organizations (Army / Navy / Air Force).
Soft Skills
- Consultative Selling: Strong problem-solving approach and ability to act as a trusted advisor
- Negotiation: Proven capability to handle complex objections and close high-value deals
- Adaptability: Ability to quickly adjust strategies based on changing customer behaviour and market dynamics
Skills: b2c,marketing,army,emc products,resistors,revenue targets,hal,market intelligence,beml,client relationship management,product positioning,sales presentations,b2b,defence products,campaign management,demonstrations,sales,air force,cross-selling,performance analytics,demo-to-close ratios,pricing strategies,psus,drdo,new business,lead generation,heating elements,product presentations,upselling,bel,navy,defence,new business generation,defence equipment,hvf,strategic planning,ecil
