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To lead the sales distribution agenda for the Region. Distribution would encompass expansion, blueprinting, execution, transformation, automation, sales capability and owning costs lines for the region. This is the biggest role within the region for making it future ready and business sustainable
Lead Go-to- market expansion across town class (metro, urban, rural) and cutting across channels (retail, Direct distribution, wholesale, Hub & spoke, Emerging omni channel)
Blueprinting to deliver current and medium term GTM strategy by devising the right distribution plan and distributor profile. Design and execute an effective GTM model
Lead the Sales execution KPIs for routes by driving measurable metrics through TU and automation. Own and make the GTM model more efficient
Plan and deliver transformational projects/initiatives which directly impact the topline and make the cost to serve better
Lead the automation on PaCE for the Region: demonstrate cutting edge tech savviness and people leadership
Champion the sales capability agenda in the Region for employees (ZM, ASM, CE) and PSR. Implement and drive tools DSLP, Degreed, LAT, LES etc
Own the entire distribution costs: Distributor Margins, Distributor incentives, RSA costs and numbers
Be the though leader in the ULT to drive better topline and stronger profitability for the Region
Own the PepsiCo incentive (G2W) program for the frontline PEP employees
Experience and Qualification: MBA from top Business School, successful Area Sales Manager experience in FMCG is a must. One Traditional trade/ general trade ASM stint is compulsory.
Minimum 4 years of experience post MBA
Skills and Behavioural Attributes: Thought leadership, strategic thinking, turning plans into simple executable actions, Stakeholder Management, Numbers and data savvy, excited by technology, Resilience, Result oriented
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for $1.7bn [3] and before that it was the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Job ID: 143971795
