Sales Development Representative

ZingHR

Sales Development Representative (SDR) – MEA Markets

Location: Bengaluru, India | Work Mode: Work from Office

Experience: 3–6 Years

Function: Sales Development / Outbound Sales

Market: Middle East & Africa (MEA)

Industry: B2B SaaS / HCM / HRTech

About ZingHR

ZingHR is an AI-powered Human Capital Management (HCM) platform helping organizations transform their HR operations through enterprise technology and SaaS solutions. We are expanding our enterprise sales pipeline across the Middle East and Africa (MEA) and are looking for an experienced SDR with strong regional market knowledge.

Role Overview

We are seeking a results-driven SDR based in India who has hands-on experience prospecting and generating leads in MEA markets. The candidate should understand the regional business landscape, buyer behaviour, enterprise sales cycles, and engagement practices to generate qualified meetings and Sales Qualified Leads (SQLs) for ZingHR's enterprise sales team.

Key Responsibilities

• Build and execute outbound prospecting campaigns across MEA using cold calls, email, LinkedIn, and other relevant channels.
• Research target companies, identify ideal customer profiles (ICPs), and map key decision-makers.
• Engage CHROs, Chief People Officers, HR Directors, HR Heads, CIOs, CTOs, CFOs, CEOs, and other senior stakeholders.
• Generate qualified leads, enterprise meetings, SQLs, and sales pipeline opportunities.
• Personalize outreach based on company intelligence, workforce size, HR transformation needs, and business priorities.
• Qualify prospects using BANT or similar frameworks to assess business need, authority, budget, timing, and fit.
• Maintain accurate CRM records, prospect data, activity logs, and structured follow-up cadences.
• Collaborate with regional sales, Account Executives, and Marketing teams to convert qualified opportunities into pipeline.
• Track calls, connects, response rates, meetings, SQLs, and conversion metrics against targets.
• Continuously optimize outreach messaging, channels, and prospecting sequences.

Required Skills & Experience

• 3–6 years of experience in SDR, BDR, Sales Development, or outbound B2B sales.
• Mandatory: Previous hands-on experience handling MEA markets from India.
• Strong understanding of MEA business culture, regional buyer behaviour, and enterprise sales processes.
• Proven experience with cold calling, email prospecting, LinkedIn outreach, and lead qualification.
• Experience prospecting mid-market and enterprise accounts and engaging senior decision-makers.
• Demonstrated success in generating qualified meetings, SQLs, and sales pipeline.
• Excellent spoken and written English communication skills.
• Strong account research, objection handling, follow-up discipline, and consultative communication.
• Experience using CRM and sales prospecting tools.

Preferred Experience

• HCM, HRTech, HRMS, Payroll, ERP, or enterprise SaaS sales exposure.
• Experience engaging CHROs, HR Heads, HR Directors, and C-suite stakeholders across MEA.
• Existing knowledge of regional industries, target accounts, and enterprise buying cycles.
• Additional regional-language skills relevant to MEA markets.

• Important hiring criteria: Candidates must be based in India, willing to work from the Bengaluru office, and have demonstrable experience handling MEA markets. General B2B sales experience without MEA exposure will not be sufficient.