Sales Development Representative (SDR)

Job Description:

Founding Sales Development Representative (SDR)

Location: Bangalore (On-site, Hybrid)

Type: Full-time

Experience: 1–4 years

About Bindbee

Bindbee is a unified API platform that helps benefits technology companies, HR tech platforms, and insurance tech providers connect seamlessly with HRIS, payroll, and ATS systems. We serve mid-market and enterprise customers in the US with annual contract values ranging from $15,000 to $100,000+. We're a lean, high-velocity team of 12 based in Bangalore, building category-defining infrastructure for the HR tech ecosystem. As an early-stage startup, every person on our team has an outsized impact. We move fast, think from first principles, and hold ourselves to a high bar. If you thrive in environments where ownership is real and not performative, you'll feel at home here.

Role Summary

We're hiring our second SDR — a Founding SDR — to help build and scale our outbound sales engine targeting US-based enterprise prospects. This is not a plug-and-play SDR seat. You will be instrumental in defining how Bindbee approaches outbound, establishing cold calling as a core channel, and generating enterprise pipeline from scratch. You'll work closely with the founding team, report directly to the Head of GTM. If you're the kind of person who'd rather build the playbook than follow one, this role is for you.

Core Objective

Generate qualified enterprise pipeline (deals $35,000+ ACV) through outbound prospecting — primarily via cold calling into the US market — and book meetings that convert into revenue.

What You'll Own

• Outbound prospecting into US-based enterprise accounts via cold calling (100–150 calls/day), email sequences, and LinkedIn outreach.
• Building and refining outbound playbooks: call scripts, objection-handling frameworks, and multi-channel cadences.
• Researching target accounts and personas to craft personalized, high-conversion outreach.
• Qualifying prospects and booking enterprise discovery meetings for the founding team.
• Maintaining disciplined CRM hygiene — logging activities, tracking pipeline, and reporting on key metrics.
• Collaborating with the GTM lead and co-founders to iterate on messaging, ICP definition, and channel strategy.
• Sharing frontline market intelligence (objections, competitor mentions, positioning gaps) to sharpen our go-to-market approach.

What Success Looks Like

• First 30 days: Complete onboarding, deeply understand Bindbee's product, ICP, and competitive landscape. Begin making outbound calls.
• 60 days: Consistently hitting daily call volume targets (100–150 calls/day), iterating on scripts, and booking 8+ qualified enterprise meetings a month.

Who You Are (Non-Negotiables)

• You have 1–4 years of experience as an SDR, BDR, or in a similar outbound sales role.
• 80%+ of your career experience has been selling to US customers. You understand US buying behavior, communication norms, and time zones inside out.
• You have sold B2B SaaS products (not services). You know the difference between selling a platform and selling hours.
• You have experience selling products with an ACV of $20,000+ per annum. You understand mid-market and enterprise sales cycles, not high-volume, low-ticket transactional selling.
• You have done extensive cold calling into the US market — consistently making 100–150+ calls per day, handling gatekeepers, and navigating live objections on the phone.
• You have 2–3 years of tenure in each prior role. We value people who commit and go deep, not serial job-hoppers.

Requirements

Must-Haves

• 1–4 years in an SDR/BDR role selling B2B SaaS to US markets.
• Proven track record of cold calling at high volume (100–150 calls/day) into US prospects.
• Experience with products at an ACV of $20K+ per annum.
• Strong verbal communication with a neutral/US-friendly accent suited for US customer conversations.
• Familiarity with outbound tools and CRMs (e.g., Apollo, Sales Nav, HubSpot, Instantly, or similar).
• Willingness to work US-overlap hours from our Bangalore office (hybrid — first half in-office, second half remote during US hours).
• Immediate joiner or 30-day notice period maximum.

Good-to-Haves

• Experience selling to enterprise accounts (ACV $35K–$100K+).
• Exposure to HR tech, benefits tech, insurance tech, or developer tools / API products.
• Experience in a founding or early-stage sales role where you helped build the outbound function from zero.
• Familiarity with multi-channel outbound (cold calling + email + LinkedIn) as a coordinated strategy.