Role: Sales Development Representative / Lead Generator
Experience: 1–5 Years
Employment Type: Full-time
About the Role:
We are seeking a proactive, resourceful Sales Development Representative (SDR) / Lead Generator to drive our outbound lead generation efforts. The ideal candidate should be experienced in identifying and engaging potential clients, particularly through cold email outreach, and must be conversant with Instantly.io or similar outreach platforms.
Key Responsibilities:
- Generate and qualify high-quality leads for the sales team through email outreach, LinkedIn prospecting, and other channels.
- Build and manage prospect lists using tools like Apollo, LinkedIn Sales Navigator, and similar databases.
- Run and manage outbound campaigns using Instantly.io, ensuring proper sequencing, personalization, and performance tracking.
- Conduct initial outreach and nurture leads through cold emails and follow-ups to book discovery calls.
- Maintain accurate lead and activity records in CRM platforms such as HubSpot, Zoho, or Salesforce.
- Collaborate closely with the marketing and sales teams to align messaging and optimize targeting strategies.
- Monitor campaign metrics (open rates, reply rates, conversions) and continuously optimize for better performance.
- Stay updated on industry trends and competitor outreach strategies.
Requirements:
- 1–5 years of experience in lead generation or SDR roles, preferably in a B2B environment.
- Strong hands-on experience with Instantly.io (mandatory).
- Proficiency in using CRM and sales prospecting tools (e.g., HubSpot, LinkedIn Sales Navigator, Apollo).
- Excellent written and verbal communication skills, with a strong ability to personalize messages.
- Target-oriented mindset with a passion for sales and business development.
- Self-starter who can work independently and manage multiple campaigns simultaneously.
Preferred Qualifications:
- Experience working with SaaS, IT services, or consulting businesses.
- Familiarity with A/B testing email campaigns and analyzing performance metrics.
- Understanding of basic sales funnels and customer acquisition strategies.
What We Offer:
- Growth opportunities within the business development and sales teams.
- Access to top sales tools and learning resources.
- Dynamic and collaborative team culture.
Interested candidates can share their resume at [Confidential Information]
