Job Description
About Applikon IT Solutions
Applikon IT Solutions is a globally recognized Salesforce consulting partner with 15+ years of expertise, 275+ successful projects, and a 98% client satisfaction rate. We help businesses across
manufacturing, healthcare, non-profit, retail, and financial services unlock the full potential of Salesforce, from Sales Cloud and CPQ to FSL, MuleSoft integrations, and Agentforce. As we grow our digital presence, we are looking for a talented LinkedIn Ghostwriter & Outreach Specialist to build our brand authority and generate qualified pipeline through LinkedIn.
Role Overview
You will be the voice behind our company and leadership pages on LinkedIn. You will craft compelling content that positions Applikon as a thought leader in the Salesforce ecosystem, and execute strategic outreach campaigns to connect with decision-makers, prospects, and potential partners. This is a high-impact, creative role with direct visibility to senior leadership.
Key Responsibilities
- Content Creation & Ghostwriting
- Write engaging LinkedIn posts, articles, carousels, and newsletters for the company page and
leadership profiles (CEO, practice leads)
- Translate complex Salesforce topics (CPQ, FSL, MuleSoft, Agentforce, etc.) into accessible,
value-driven content for business audiences
- Develop a consistent content calendar aligned with business goals, campaigns, and industry
trends
- Craft compelling case study teasers, success story posts, and thought leadership pieces
- Repurpose existing blogs, case studies, and website content into LinkedIn-native formats
- Outreach & Lead Generation
- Identify and build targeted prospect lists of decision-makers (CTOs, VP Sales, IT Directors,
Operations Heads) across target industries
- Execute personalized LinkedIn connection and messaging campaigns using Sales Navigator or
similar tools
- Design and A/B test outreach sequences to maximize response and meeting booking rates
- Manage and follow up on outreach conversations, qualify leads, and hand off warm prospects to
the sales team
- Track outreach metrics (acceptance rate, reply rate, meeting rate) and continuously optimize
- Analytics & Reporting
- Monitor LinkedIn page and profile analytics to track reach, engagement, follower growth, and
inbound inquiries
- Provide weekly/monthly performance reports with actionable insights and recommendations
- Stay updated on LinkedIn algorithm changes and best practices to keep our strategy ahead of the curve
What We're Looking For
Required
- 2+ years of LinkedIn content writing or ghostwriting experience (B2B / tech / SaaS preferred)
- Proven track record of growing LinkedIn engagement and generating outbound leads
- Excellent written English with strong storytelling, copywriting, and editing skills
- Experience with LinkedIn Sales Navigator or equivalent outreach tools
- Ability to understand and simplify technical concepts for non-technical audiences
- Self-starter with strong project management skills and ability to meet deadlines
- Nice to Have
- Familiarity with Salesforce, CRM platforms, or enterprise software landscape
- Experience writing for IT services, consulting, or technology companies
- Knowledge of content scheduling tools (Buffer, Hootsuite, Taplio, etc.)
- Basic understanding of demand generation or ABM (Account-Based Marketing) strategies
Company Description
ApplikonTech is Solution Consulting in Information Technology On-Demand Customer Relationship Management projects, and provide integration solutions and enterprise application development.
We help companies solve their problems better with technology driven solutions. The key difference with us is customer service. Tech companies are not renowned for customer service, but we strive to create the best customer experience we can. Your business problem becomes our next project, and we work with you to find the right solution.
We've completed hundreds of projects, and most of our customers continue to come back again and again.
