Sales Development Representative

About the role:

At Legistify, we are looking for a target-driven Business Development Representative (BDR) to generate qualified sales opportunities through inbound and outbound prospecting. The role follows an Account-Based Marketing (ABM) approach, where each SDR manages assigned target accounts, identifies key decision-makers, pitches relevant solutions, and schedules qualified discovery meetings.

Key Responsibilities:

• Manage assigned ABM accounts and conduct pre-prospecting research to identify potential clients, business requirements, and relevant stakeholders.
• Identify and engage decision-makers across industries such as BFSI, insurance brokers, health insurance, NIFTY-listed companies, and SEBI-regulated organizations.
• Generate leads through cold calling and multi-channel outreach, including email, WhatsApp, and LinkedIn.
• Use prospecting tools such as Apollo, Lusha, and LinkedIn Sales Navigator to identify prospects and obtain relevant contact information.
• Ensure discovery meetings involve the right decision-maker or relevant stakeholder and a genuine business requirement aligned with Legistify's solutions.
• Maintain and build the sales pipeline in Pipedrive CRM, update prospect activities, and prepare regular performance reports.
• Develop effective prospecting and follow-up strategies to achieve assigned targets.

Key Performance Indicators (KPIs)

• 15 completed discoveries per month
• 12 accepted discoveries per month
• 150 calls per working day
• 80 connected calls per working day
• Accurate CRM updates, account research, and timely sales reporting.

Qualifications and Skills:

• 1–2 years of experience in B2B SaaS sales, presales, or business development.
• Proven track record of meeting or exceeding sales targets.
• Experience in enterprise prospecting and pitching SaaS solutions across multiple industries.
• Familiarity with Apollo, Lusha, LinkedIn Sales Navigator, and Pipedrive or any CRM system.
• Excellent communication, presentation, pitching, and objection-handling skills.
• Strong research, follow-up, and stakeholder management abilities.
• Self-motivated, proactive, and comfortable working in a target-driven environment.