Position Overview
We are a seed-funded startup focused on leveraging state-of-the-art AI technologies to revolutionize the credit industry. Our team comprises experts in machine learning and software engineers from top-tier US tech companies like Apple and Amazon. With our product already in the market, first clients onboarded, and sufficient runway secured, we are passionate about using AI to enhance access to credit information for businesses. We are seeking a proactive and driven Sales Development Representative (SDR) to join our team. The ideal candidate will engage senior decision-makersCXOs, Heads, and VPsin BFSI and Enterprises, initiating conversations and setting up high-value meetings to build a strong sales pipeline.
Key Responsibilities
- Research and target potential accounts within BFSI, NBFCs, insurers, fintech lenders, trade finance, and enterprise credit/risk teams for CredHive.
- Identify and engage key decision-makers (CRO, Chief Credit Officer, Risk/Underwriting Heads, SME/Trade Finance Heads, Collections Heads) via LinkedIn, WhatsApp, email, and cold calls.
- Use tools like Apollo, Credhive, LinkedIn, and other prospecting databases for lead generation and account mapping.
- Craft tailored messaging to address prospect pain points and business objectives, positioning CredHive's Business Information Reports, credit/risk insights, monitoring signals, and decision-maker leads.
- Follow-up with prospects through structured multi-touch sequences to nurture interest, book meetings/demos, and maximize engagement.
- Re-engage on-hold or cold accounts by reconnecting with existing prospects or identifying new decision-makers within organizations (org-mapping, stakeholder refresh).
- Support marketing efforts including email campaigns, LinkedIn/WhatsApp distribution, and content creation using tools such as Canva and Freepik.
- Represent CredHive at industry events, banking/fintech meetups, and closed-door networking sessions as required; capture leads and ensure fast follow-ups.
Qualifications
- 2+ years in B2B SaaS lead generation / SDR role; preference for experience selling into BFSI/fintech/enterprise risk in India.
- Excellent written + spoken communication; comfortable engaging CXO/VP/Head level stakeholders.
- Hands-on with CRM and sales tooling, sales automation, and Google Workspace.
- Strong execution: consistent activity, follow-ups, and pipeline ownership mindset.
- Self-motivated, quick learner with the drive to proactively enhance lead generation effectiveness.
