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About Pixelo:
As a new-age B2B demand-generation and product company, we specialise in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.
Responsibilities:
- Develop and execute lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
- Design, implement, and optimise multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
- Deliver a weekly set number of SQL's, MQL's, and meetings via Outbound marketing motion, being accountable for the results
- Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
- Collaborate closely with the content marketing team to develop and optimise high-quality lead generation outbound messaging
- Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
- Analyse and report on the performance of lead generation campaigns, providing insights and recommendations to optimise marketing effectiveness and increase ROI.
- Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.
- Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
- Manage client relationships, with the ability to strategise and present cohesively.
Qualification:
- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- 1-3 years in B2B SaaS demand generation, preferably within the technology industry.
- Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha
- Preferred qualifications include prior involvement in B2B marketing.
- Proficient in marketing analytics, with the ability to measure and analyse campaign performance, identify trends, and make data-driven recommendations.
- Strong project management skills with the ability to prioritise and manage multiple projects and stakeholders simultaneously.
- Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
- Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.
Contact Information: [Confidential Information]
