Sales Development Executive

Business Development Executive:

Location: Chennai

Shift: US EST shift

About TargetBay:

TargetBay is a fast-growing eCommerce marketing automation SaaS company based out of Chennai and Atlanta. Clients use our products to increase their online sales through our personalized email marketing and reviews technologies. We have over 3,000 eCommerce companies using our product. For your reference https://targetbay.com/

About the Role

We are seeking a motivated Inside Sales Executive with experience in SaaS sales and cold calling. This role requires strong lead generation skills, the ability to engage decision-makers, and convert prospects into qualified opportunities.

Key Responsibilities

• Conduct high-volume cold calls to generate and qualify leads.
• Identify, prospect, and create new business opportunities through inbound and outbound efforts.
• Understand customer pain points and pitch SaaS solutions effectively.
• Schedule product demos and support in closing deals
• Maintain and update CRM with accurate lead and activity data.
• Nurture leads through consistent follow-ups and engagement.
• Achieve weekly/monthly lead-generation and sales targets.
• Collaborate with marketing and sales teams to improve outreach strategies.
• Stay informed about SaaS trends, competitor offerings, and product updates

Required Skills & Qualifications

• 2- 4 years of experience in SaaS inside sales or lead generation roles.
• Proven experience in cold calling and handling objections confidently.
• Excellent communication, persuasion, and relationship-building skills.
• Ability to qualify leads and identify sales opportunities.
• Experience using CRM tools (HubSpot, Salesforce, Zoho, etc.).
• Strong understanding of inside sales processes and SaaS sales cycles

Good to Have

• Experience selling to US or international markets.
• Knowledge of SaaS metrics (MRR, churn, pipeline, etc.).
• Exposure to email outreach tools and sales automation platforms