Sales Business Development Executive

Company Description Maple Learning Solutions is a digital learning company that has been supporting organizations in improving performance through learning and development since 2015. The company focuses on identifying training gaps and designing tailored learning experiences that align with evolving work environments. By leveraging Artificial Intelligence and LLaMA models, Maple Learning Solutions implements Learning Experience Design methodologies to create effective, data-driven training solutions. Team members collaborate closely with client L&D functions to deliver impactful, technology-enabled learning programs.

Job Summary

Responsible for driving B2B sales and business development for EdTech, LMS, Learning & Development, and digital learning solutions. The role involves identifying and qualifying prospects, understanding business requirements, conducting product demonstrations, preparing proposals, managing client relationships, and coordinating internally to move opportunities from lead generation through closure.

1. Lead Generation & Prospecting

· Identify and research potential B2B clients across different industries and geographies.

· Generate and qualify leads through inbound and outbound channels.

· Use platforms such as Apollo and other prospecting tools to identify decision-makers.

· Conduct email outreach and follow-up campaigns.

· Maintain and manage the sales pipeline and prospect database.

2. Lead Qualification

· Understand prospect requirements, business challenges, budget, timelines, and decision-making process.

· Qualify leads based on business need, buying intent, budget, and fit.

· Identify key stakeholders and decision-makers within target organizations.

· Maintain regular follow-ups with prospects throughout the sales cycle.

3. Client Communication & Discovery

· Conduct client calls and discovery meetings.

· Understand requirements related to LMS, employee learning, training, L&D, digital learning, and learning platforms.

· Translate client requirements into appropriate product/service solutions.

· Communicate product capabilities and business value clearly to prospects.

4. Product Demonstrations

· Conduct online product demonstrations and walkthroughs for prospective clients.

· Demonstrate LMS features, learner/admin workflows, reporting, content management, assessments, and relevant AI capabilities.

· Customize demos according to the prospect's requirements and use case.

· Handle questions and objections during demonstrations.

5. Proposal & Solution Development

· Prepare and share customized proposals, quotations, presentations, and capability decks.

· Coordinate with internal teams to develop solutions based on client requirements.

· Explain pricing, features, implementation approach, and deliverables to prospects.

· Support negotiation and commercial discussions.

6. Sales Follow-up & Conversion

· Manage prospects throughout the sales funnel from initial contact to closure.

· Maintain structured follow-ups through email, calls, and meetings.

· Address objections and provide relevant information to move opportunities forward.

· Track opportunities, next steps, and expected closure timelines.

· Work toward monthly and quarterly sales targets.

7. Client Relationship Management

· Build and maintain strong relationships with prospective and existing clients.

· Understand changing client requirements and identify opportunities for additional services.

· Coordinate with implementation and delivery teams to ensure smooth handover after closure.

· Maintain professional communication throughout the customer journey.

8. Cross-functional Collaboration

· Work closely with Marketing, Website, Product, LMS, and Delivery teams.

· Share prospect feedback and market requirements with internal teams.

· Coordinate with marketing on campaigns, lead generation, content, and outreach initiatives.

· Collaborate with technical/product teams when prospects require detailed product or integration information.

9. Sales & Market Research

· Research competitors, market trends, customer requirements, and emerging EdTech/L&D technologies.

· Identify new industries, markets, and customer segments for business expansion.

· Track competitor offerings and communicate relevant insights to the team.

10. Reporting & Sales Operations

· Maintain accurate lead and opportunity records.

· Prepare regular sales reports and pipeline updates.

· Track lead status, follow-ups, demos, proposals, conversions, and lost opportunities.

· Maintain visibility of the sales funnel and upcoming opportunities.

Key Skills

· B2B Sales & Business Development

· Lead Generation & Lead Qualification

· Consultative Selling

· Client Relationship Management

· Product Demonstrations

· Proposal & Presentation Preparation

· Sales Follow-ups

· Negotiation & Objection Handling

· Email Outreach

· Market Research

· CRM/Sales Pipeline Management

· Client Communication

· Cross-functional Team Coordination

· EdTech / LMS / SaaS Solution Selling

Tools / Platforms

· Apollo

· Email marketing/outreach platforms such as Brevo

· CRM/Sales pipeline tools

· Microsoft Office / Google Workspace

· LMS platforms, AI-enabled sales and productivity tools