Sales Associate

Sales Associate, Secured Business Loans, DSA Experience Necessary

Company: Red Fort Capital Finance Company Private Limited

Location: Mumbai

Employment Type: Full-time

Compensation: Fixed salary plus performance-linked variable incentives

About Red Fort Capital: RBI-registered NBFC focused on providing secured business loans to MSMEs across India with a turnaround time (TAT) of 7 days. The company works closely with Direct Selling Agents (DSAs), loan consultants, financial intermediaries, businesses, and industry associations to identify and fund suitable business loan opportunities.

About the Role:

Red Fort Capital is looking for a proactive and well-connected Sales Associate to develop business opportunities within an assigned region.

Key responsibilities include generating secured business loan applications, maintaining strong local and nationwide DSA relationships, addressing queries, following up on leads, and providing regular market and business updates to the management.

The role will involve

1)   extensive on-ground market engagement, including meeting prospective borrowers, DSAs, loan agents, financial consultants, and industry associations.

2)   The associate will also be responsible for making outbound calls and receiving inbound calls from existing and prospective DSAs across India.

Products include secured business loans for working capital, expansion, machinery finance, refinancing and structured business funding ranging from ₹1 crore to ₹10 crore.

Key Responsibilities

I. Business / MSME Loan Sourcing

(1) Identify and source suitable secured business loan opportunities within the assigned region.

(2) Conduct regular field visits to prospective clients, existing clients and business establishments.

(3) Generate qualified loan applications through direct sourcing, DSAs, loan agents, financial consultants and referral partners.

(4) Target the sourcing of approximately 2–4 relevant and qualified loan opportunities per month.

II. Relationship Management

(1) Manage regular outbound calls and handle inbound calls from existing and prospective DSAs across India to maintain engagement, follow up on business opportunities, address queries and generate loan leads.

(2) Identify, onboard and maintain relationships with DSAs, loan agents, Chartered Accountants, financial consultants and other referral partners.

(3) Regularly meet sourcing partners to understand their pipeline and provide updates on Red Fort Capital's loan products and eligibility criteria.

(4) Maintain continuous engagement with existing partners and clients to encourage repeat business and referrals.

III. Market Development and Research

(1) Conduct local market research to identify business clusters, industrial areas, associations and potential sourcing opportunities.

(2) Track competitor activity, prevailing loan products, market rates and borrower requirements in the region.

(3) Share market intelligence and business opportunities with the Head Office.

(4) Identify new locations, industries and sourcing channels that can contribute to business growth.

IV. Association and Event Engagement

(1) Build relationships with local MSME associations, trade bodies, industrial associations and business groups.

(2) Represent Red Fort Capital at local business meetings, networking forums, exhibitions and industry events.

(3) Coordinate and manage regional sourcing events, DSA meetings, borrower outreach programmes or association engagements, whenever required.

Candidate Profile

Ø Graduate in Business Administration, Finance, Commerce, Marketing or a related field.

Ø Minimum 3-5 years experience in field sales for loans.

Ø Strong understanding of the local business community and regional market.

Ø DSA Experience Mandatory

Ø Existing relationships with DSAs, loan agents, Chartered Accountants, MSME associations or business owners is a plus.

Ø Comfortable with extensive local travel and on-ground client meetings.

Ø Strong communication, relationship management and negotiation skills.

Ø Self-driven, disciplined and capable of working independently

Ø Basic ability to understand financial statements, business profiles and property-related information would be preferred.

DO NOT APPLY:

Ø If you have no prior DSA Experience

Ø If you have not sourced loans for NBFC/Banks